Proof that Photo’s Sell Houses
InfoTube receives a number of questions about buying and selling property. But, the two questions ask most often are “Are there any photo’s of this property?”, closely followed by “Is there more than one photo of this home?
The importance of providing quality, multiple property photo’s and video tours can not be understated. By referencing the Point 2 chart above, you quickly see that the more photo’s equal more interest. And where you find interest, you find more offers and more sales.
When observing buyers who are shopping for a home on the internet, the following pattern is obvious and consistent.
- Ad’s with NO Photos: Buyer’s completely ignore these listings and move onto the next house.
- Ad’s with One Photo: Buyers’s click on these ad’s, but when they look for more pictures and find none, they become immediately disappointed and skip to the next house.
- Ad’s with Multiple Photo’s: These ad’s are viewed 10 times more (exposure) than those without photo’s. Buyers stay focused on these ad’s (interest) for 5 times as long, as those without multiple photo’s. These ad’s are bookmarked 90 percent more often (offers), which drives the buyer back to your listing.
- Ad’s with Multiple Photo’s and Video Tours: These ad’s receive the most attention, by far. They are also more “sticky”, with Buyer’s spending an average of 4 minutes gazing at these home ad’s. For seller’s who know they need to make their listing memorable, nothing does the job like a simple Video and multiple photo’s.
If you have a home to sell, don’t under estimate the power of visual media when it comes to web appeal. 90 percent of all home buyer’s shop on the internet, which is a multi-media platform. If you aren’t supplying a lot of high quality pictures and a good video, buyer’s simply ignore your property and spend their time researching your competition.
If you are not providing great photo’s or video of your property, then you are not doing the marketing, which is necessary to sell the home. If your agent isn’t providing these things, they aren’t marketing your property, either.
Take some sage advise. Grab your digital camera and start shooting today. If you don’t know how, make it your New Year’s Resolution to learn something new. In any type of market, pictures and video can make the difference between selling or not.
InfoTube.net offers Featured Home Listings with video tours and a 20 photo slideshow for only $19.95. The upgrade never expires and is good until your home sells. If you don’t have a computer or digital camera, InfoTube will create your Featured Home listing for only $10 more, so no excuses. Upload those photo’s and video’s today, or let InfoTube do the work. Buyer’s are waiting.
4 Responses to “Proof that Photo’s Sell Houses”
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The photos you take of your home will represent the first impression that the buyer will have of your property. This is an important step in your marketing process that should not be rushed.
House sellers, apartment managers or the like should never underestimate the power of digital media. I agree, that in any type of marketing, videos and images are very important for on-line buyers. So we really should grab a camera and start shooting today. Thanks for sharing this tips. Good day.
-brian
I purchased this camera to replace my slowly dieing canon powershot SD550. I was very familiar with the canon interface and was hesitant to change brands. However, after reading multiple reviews i decided to get the Panasonic Lumix ZS3. I can tell you that it was completely worth it! This camera has amazing picture quality, and for those who say it lacks manual controls i will say that this contains enough controls to make me happy. I love manual controls and i frequently use a Nikon d30 for specific shots, but this camera will be taken with me 90% of the time. This camera allows a selectable max 1/250 shutter(any shot) to a min of 60 seconds(starry sky mode) or 1 second for any shot. The interface is different from canon but the quick menu makes changing settings very easy. The camera is fast and has great features, what more could you ask for? To sum it up: The picture quality is comparable and even better to DSLR’s in some sitations, the 12x zoom allows for wide angle shots all the way into 300mm distant shots! Did i mention 720p video? Great quality with some of the best audio recording i have heard from a digital camera. I cant stress this enough, this is the best camera to get right now hands down.
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