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How to Improve Your Winter Curb Appeal

Monday, February 23, 2009 posted by Tommi Crow

Winter can be a challenging season for those trying to sell their home.  The cold weather keeps many buyer’s away and the landscape is anything but exciting.   That is why it is very important to maintain good curb appeal during winter, if you want to draw home shoppers inside.

The first thing seller’s can do to improve the curb appeal of their home during winter is to start with the home itself.   A fresh coat of paint always makes a huge impact, but it really stands out in the grayness of winter.   When repainting, don’t forget the front door, garage doors and trim around the windows.  Seller’s should also take a close look at their roof and guttering.  If these systems need to be repaired or replaced, winter is a great time to do so.  If the gutters are dirty or stained, wipe them clean, or repaint.  

One area of your home that needs special attention is the front porch and sidewalk leading to the front door.   Make your entrance welcoming by updating the lighting or add two wall sconces to frame your door.  Buy a fresh, new welcome mat.  Try adding planters or urns on each side of the door to draw the buyer inside the home.  Make sure your house number is attractive and easy to see from the street.   A colorful, seasonal wreath can also add interest.  Be sure to repair any cracks in the sidewalk and keep the path to your home clear of snow and ice.

Another factor in curb appeal is your Landscape.   Buyer’s understand that your lawn isn’t going to be green and lush during winter, but that doesn’t mean it shouldn’t look good.  Clean up toys, trash or debris from your lawn and hide the trash cans.   Make sure all bushes and limbs are neatly trimmed away from the house to allow light in.   Evergreen plants like pines, holly, spruce and yews add a lot of interest during the bleaker cold months.  Bird feeders can also add interest and attract life to your home during winter.

Curb appeal is the first impression your home makes when a guest arrives.  It is crucial to your marketing efforts because Buyer’s will certainly draw conclusions about your home, based upon what they see on the outside.  Remember that all your upgrades and special features won’t matter, if you can’t get the buyer interested enough to look inside.

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