PRICE REDUCED.  JUST REDUCED.  PRICE DROP.  PRICE SLASHED.   These are the Signs of the Times, but why?  Who cares, really?

Although, Realtors love the phrase and evidentally believe it to be  a powerful message, PRICE REDUCED, means only one thing…the listing was overpriced.   It doesn’t mean it still isn’t.

So, why do Realtors hang banners advertising that a price has been dropped?  Do they believe that buyers care that an asking price was reduced from $250,000 to $200,000, if comparable homes in the neighborhood are priced at $175,000?   

Maybe, the hoopla is all about the agents themselves.  Maybe, it is a secret way of gloating to one another that they finally got their unrealistic seller to drop their price.  Woo Hoo, We Were Right. 

In any case, I find signs with swinging distress messages very unmotivating, somewhat negative and kind of sad.  They are the antithesis of salesmanship.  And, when I see these type of signs, my mind immediately conjures images of a stale listing, a probably dated interior, repair issues and a difficult seller.   

In my opinion, a good salesperson, who works on behalf of the seller, would post signs that gave buyers important, exciting news about the property.  “Seller Financing”, “Zero Down”, “Lowest Price in Area”, ”Free Appliances” or “Special Financing.  Positive messages, such as these, are informative and helpful to buyer and seller, alike.

Before Realtor’s spends any more of their hard earned money on negative messages, or homeowner’s allow another one to be posted, I hope they stop and ask themselves, “Why are we doing this and Who really cares???  

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