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9 Tips for Staging a Virtual Home or Video Tour

Tuesday, March 23, 2010 posted by Tommi Crow

Adding a video tour of your home can attract more buyers and hold their attention longer than still pictures.   But, before you grab your camera and start shooting…take a minute to learn how to present your home in it’s best light.

9 Tips for Staging a Virtual Home or Video Tour: 

1. Understand the camera’s perspective.
The camera’s eye is very different from the human eye. It magnifies clutter and poor furniture arrangement.  Make a home camera friendly in a virtual tour, cater to the lens.

2. Make the home “White Glove clean.”
Because the camera magnifies grime, each room must be spotless. Don’t forget floor coverings and walls; a carpet stain might be overlooked by prospects during a regular home showing, but that stain becomes a focal point for online viewers.

3. Pack up the clutter.
But leave three items of varying heights on each surface. For example, on an end table you can place a lamp (high), a small plant (medium), and a book (low).

4. Snap pictures.
Get an idea of what the home will look like on camera. Closely examine the photos and list changes that would improve each room’s appearance: opening blinds to let in natural light, removing magnets from the refrigerator, or taking down distracting art.

5. Pare down furniture.
Identify one or two pieces of furniture that can be removed from each room to make the space appear larger.

6. Rearrange.
Spotlight the flow of a space by creating a focal point on the furthest wall from the doorway and arranging the other pieces of furniture to make a triangle shape. The focal point may be a bed in a bedroom or a china cabinet in a dining room.

7. Reaccessorize.
Include a healthy plant in every room; the camera loves green. Energize bland decor by placing a bright vase or fresh flowers on a mantle or draping an afghan over a couch.  

 8.  Film Outdoors.

Outdoor amenities sell homes, too.   Buyers love views, pools, landscaping, creeks, tree lined streets, waterfronts, decks and porches.  Use video to show off property features that words or still photographs can not adequately convey.
9. Keep the home in Show Condition.
You want buyers who liked what they saw online to see the same home in person.

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