The real estate market is currently in a downward state of flux.   In 2007, the bottom dropped out, the free fall began and we started rethinking everything we thought we knew about real estate.

Home prices are 40 percent or more off peak in some area’s of the country, so “Real Estate doesn’t always go up.”  Selling by Agent or Owner??  Actually, the Banks sold more property last year than either.   Dinner conversations now focus on “How can we get rid of this house??” Instead of “Flip this House”.  Our worries aren’t about capital gains.  Now, we worry that we owe so much, that we can’t afford to sell the house or live in it.

In today’s market, one thing is certain.   There is little money to make and every dollar counts.   So, if you need to sell, you have 3 options.  By Agent; By Owner; By Auction.  Should you Pick Door 1, 2, or 3????  

By Agent Pro’s and Con’s

Pro’s:

• Real estate agents provide a comparative market analysis to justify price strategies and make recommendations about staging, showing and the condition of the property.
• Agents develop a comprehensive marketing program for your property that includes the MLS, photographs, virtual tours, internet website distribution and Open Houses.
• Agents handle the showings, contract negotiations, they offer legal-type advise and they are objective about the property and its condition.
• In a slow market with a lot of inventory, agents may possibly do a better job than a do-it-yourselfer.  Many seller’s feel that penny pinching in this market may not be a smart move.

Con’s:

•  Costs for brokerage services are extremely high.  The typical fee is 6 percent of the sales price of the property.   Many seller’s find that after they pay 6 percent of the gross price to the agent, then pay off the mortgage, they have no money left from their sale or worst case, they actually lose money on the home.
•  The agent may have little experience.  They may be difficult to reach or contact.  They may not market your home as you want.  
• Agent’s work for their own benefit and may have a conflict of interest with their seller’s.  They may advise the seller to price their home for a quick sale, not the best price they can get.  And, agents make double the money if they sell their own listing.  This means if they have a buyer that is interested in their own listing, they work for the buyer, too, not just the seller paying their fee.
• Agents often give short notice or no notice of showings, which is a problem for busy seller’s.   In addition, your listing agent is not the person who will typically show your home.  This means that the best features and benefits of your property may not be pointed out.

For Sale By Owner Pro’s and Con’s

Pro’s

• The biggest reason to sell your own home is the money.  Agent’s fee’s are steep (6-7 percent off the top of the sale) wiping out thousands of dollars in profit from the bottom line.   For the average homeowner, real estate commissions erase a huge chunk, if not all, of their entire equity in the home.
• By Owners control their sale.  Many seller’s have bought and sold a lot of property in their lives.  They know how to price their home, show their home and negotiate the sale better than a stranger could.  
• Today, ‘For Sale by Owners’ have the marketing power that agent’s do.  Gone are the days that “By Owner” marketing options were limited to throwing up a yard sign, hoping that a buyer stumbles upon it.  Sellers now have access to all the tools that agents use to buy and sell property.  Homeowners can purchase access to the MLS, Realtor.com, and other major real estate portals for a few hundred dollars, they can have an attorney draft the contract, leaving many to ask “Why pay 6 percent?”.
• FSBO’s have a Price Advantage.  They don’t have a 6 percent tarriff to pay on their sale, which gives them an advantage when working with buyer’s or pricing their home below their “listed” competition.
• Many seller’s don’t trust real estate agents.  They don’t want to place  their most valuable asset in the hands of a commission sales person, who may or may not, be operating in their best interests. 

Con’s:

• The biggest problem for ‘by owner’ seller’s is that people love their homes and it is hard to be objective.   Emotional attachments make pricing, negotiating and showing the home difficult for a lot of people.
• Seller’s aren’t realistic about the need for a marketing program that will attract enough attention to draw buyers.  Agent’s don’t spend money placing property on the MLS, Realtor.com and major websites because they enjoy it.  They do it because those are the only methods that work to efficiently reach buyers and sell property.   Throwing a sign in the yard or running a classified ad won’t work in this market.  If you aren’t willing to use all the marketing tools that the agent’s use, your chances of succeeding are small.
• Showing the Property.   If you live out of town, travel for your job or are unable to show the property with little notice, then selling by owner is not a viable option.  
• The Work and the Time.   When you list with an agent, all the work is done.  The marketing, advertising, showing, negotiating, inspections and closing are handled by the agent.  When you sell property yourself, you have to be prepared for the work and the time it takes.

For Sale at Auction Pro’s and Con’s

Pro’s: 

• It’s Fast and Easy.  Property auctions are quick and simple.  The entire process only takes about 28-30 days from start to finish.
• Avoid Random Buyer Tours of your Property.  When you sell by auction, there are usually one or two days for all buyer’s to tour the property at a set time and date.  Seller’s do not have to endure months of random strangers calling to walk thru their home with little to no notice.  Other than the posted showing times, seller’s can live normally in their home without having buyers constantly disrupt their lives.
• No Negotiations.  Once the gavel falls, the price is set and the deal is over.  The frustration of and time wasted on lowball offers, counter offers, repair negotiations are eliminated.
• More Money.  The true definition of market value is defined by what a buyer is willing to pay and a seller is willing to sell for.   This is the beauty of the auction process.  In good markets and good locations, buyer compete for their dream home in real time.  Sometimes, the nature and urgency that is created in an auction environment will yield a higher sales price than a listing agent would recommended.

Cons:

• The biggest con is that your home might not sell.   Although we picture auctions as busy places, with huge crowds frantically bidding and waving their paddles in the air, that isn’t always the case.  In slow markets with a lot of inventory, there are times when few people show up and the auction day is a bust.
• The Final Sales Price:   If your opening bid is low and only a few buyer’s show up, you might sell the home for a lot less than you hoped or thought.   If you are considering an auction, you may want to set a Reserve Price, which dictates that no sale will occur below X amount of dollars.
• The Buyer may not Meet the Terms.   Although auction buyers should be pre-approved, and will forfeit their deposit if they don’t close the deal, deals do fall through, just like in conventional sales.   For people who chose auctions for a quick sale, it could be a big issue, if the buyer is unable to meet their closing date.
• The Cost:  The cost of an auction is often as expensive as listing with an agent.  Sometimes, the seller will owe fee’s to the auctioneer, even if the sale fails to happen or the reserve is not met.

Thank you for visiting InfoTube.net and for looking with us behind doors one, two and three.   If you need to sell, the method is your choice.  Just consider the pro’s and con’s of all three, considering your lifestyle, budget, time and expertise before you make a final decision.