Archive for the ‘How to Create a Good Home Ad’ Category
Not long ago, real estate sales involved hammering a sign in the yard, placing newspaper ad’s and mailing post cards to neighbors. Today, selling a home requires a huge amount of internet advertising and distribution…which means using great photographs, video’s and social media to boost your properties image and catch a buyer’s eye.
If you are one of the thousands of home sellers looking to capitalize on the real estate recovery and pocket maximum profit from your home sale, you have to embrace the internet. Home buyers use Ipad, tablets, desktop computers and smart phones to shop online and compare hundreds of homes for sale. Today’s buyers quickly scan through hundreds of listings on sites like Zillow and Realtor.com, looking for that one home that catches their eye.
To maximize the sales price of your home, consider these 5 tech savvy tools and tips.
- Use Professional Grade Photography. A recent study revealed that professional property photo’s increase the perceived value of a home by 13 percent. Considering that a 13% added value on a $250,000 home equals an increase in value of $32,500, it could well be worth your while to hire a pro. Buyers are visually oriented, so selling your home has become a bit like a beauty pageant, of sorts. To increase your sales price, provide the best possible pictures on the internet to grab the buyer’s attention and motivate them to schedule a home showing.
- Post a Video Tour on YouTube. About 20% of buyers search online for home video’s. Grab their attention by posting a video on InfoTube.net . We will upload it to YouTube for you, or you can upload toYouTube.com by yourself.
- Include a Floor Plan of Your Home. If possible, include an interactive floor plan that shows how rooms in your house relate to one another. Interactive floor plans combine the floor plan with professional photo’s and create an exciting shopping experience for home shoppers.
- Get Rid of Clutter. We have all heard this before, but it is amazing at the number of people who do not pay attention to this simple advice. Buyers are not interested in buying furnishings; they are shopping for a home. Your house will show much better if it is clean, organized and all personal items are removed.
- Advertise on the MLS. The internet has made it possible for sellers to list property on the MLS and sell it By Owner. The MLS is the national database of homes that are For Sale. If your listing is not a part of the MLS, you are missing millions of home shoppers every month, who will never know your house is For Sale. All MLS listings are distributed to every major search engine for real estate including Realtor.com, Zillow, Trulia, Google, Yahoo and many more. These websites report buyer traffic in excess of 24 million home shoppers each month. If you want to maximize your sales price and profit, you have to be on the MLS.
Thank you for visiting InfoTube.net. Please search our website for fantastic deals on thousands of homes for sale by owner, investor and builder. For more great marketing tips and home improvement idea’s…then be sure to LIKE us on Facebook.
Home sellers and investors are a happy bunch this spring. Homes are selling quickly and for very near their asking prices. If your home is on the market and you haven’t had success…you should consider an MLS listing and here is why.
Washington Post writer and real estate expert, Iilyse Glink weigh about why the MLS is the key to home sales and why it works so well.
Studies indicate that most homes sell with the help of a real estate agent. The No. 1 tool to market those homes is probably the MLS. This listing service in most markets gives real estate agents the ability to see and review all listings in an area. If your home isn’t in the MLS, you’re missing the most effective tool to sell your home.
Twenty or so years ago, an FSBO seller would advertise his home in local newspapers and a lawn sign, with InfoTube or InfoBox, to market his home. Few if any of these FSBO sellers succeeded in selling their homes. More recently, the Internet has started to level the playing field, but many buyers still work with real estate agents to buy their home. Those agents rely on the MLS.
An FSBO service may offer various packages to sellers such as you. The more you want, the more you pay, with the top package giving you access to the MLS for six months. We guess you want to give your home the greatest exposure possible and that you wouldn’t want to exclude a major source of potential buyers.
As you decide whether you want an a FSBO package, you must understand what it will take to sell your home. If you overprice your home for sale, trying to sell it yourself isn’t likely to give you a good result.
You still will need to price your home right, make sure your home shows really well, both from the inside and the outside, take great photos for posting on Web sites, create a beautiful brochure for the home, and make sure the description of your home is succinct, emphasizes the good points of your home and accurately shows off its best qualities.
As the real estate market has improved in many areas, you likely have a better chance of selling your home today than you had a year or two ago. But home sellers can make the same mistakes in any market. Again, you need to decide whether you want to spend money upfront to sell the home yourself in a FSBO or try again with a real estate agent.
We think that listing your home on the MLS is a good step toward getting your home sold. Unless you find a buyer that is searching for a home on the many sites out there that carry listings, you might miss out of that one buyer truly looking for a home like yours.
InfoTube.net offers low cost MLS and Realtor.com listing packages that will get your home noticed by millions of homebuyers, who wouldn’t otherwise know your home is for sale. Call 800-858-6000 for more information or visit our website.
The 6 year slide in U.S. home prices and the dollar weakness against some currency are driving a property buying binge with Asians, Canadians, Europeans & Latin Americans eager to own a piece of America.
Plowing money into real estate may sound like a risky venture to many Americans. But to a growing number of foreigners, U.S. housing has never seen a smarter investment.
International buyers accounted for $82.5 billion, or 8.9%, of the $928 billion spent on residential real estate in the 12 month period ended in March, according to a survey released Monday by National Association of Realtors. (Article by the Wall Street Journal)
How does this news impact your potential home sale and your marketing efforts?
Simply, if you are not on the Multiple Listing Service (MLS) or Realtor.com, you miss out on 1 of every 10 homebuyers looking for property in your area. International buyers primarily use these services to locate property and if you’re not listed there…they can’t find you.
BONUS: Foreign buyers also pay in CASH . No Loan Qualifications. No Apprasials. No Delays and No Waiting. CASH NOW!
The cost of listing your home on the MLS or Realtor. com is only a few hundred dollars for a 6 month listing. The summer selling season is well underway. Get your house on the MLS and Realtor.com today. There is no other way to get your property in front of all the homebuyers in the marketplace….and Time is ticking!!!
Agents say that the majority of home sellers have gotten more “real” about their real estate in 2012. More than half (51%) of sellers are willing to price their homes more competitively this year vs last. And, nearly half (45%) are more willing to change the appearance of their homes to appeal to and entice buyers.
What is the best use of a seller’s time and money? De-clutter, de-personalize to make their home appeal to the broadest cross-section of potential buyers.
- 94% of sellers are getting rid of clutter and making cosmetic updates.
- 78% are willing to “de-personalize” their homes.
- 59% are bringing in new home decorations or furniture to make their home updated and appealing.
De-personalizing and de-cluttering a home makes it easier for a buyer to imagine him or herself living in the property. In order to sell your home in today’s competitive marketplace, it is crucial for seller’s to realize that the property is no longer their “home”…it is an expensive product that is For Sale.
Always remove family photo’s and personal artwork. They do nothing for the appeal of the home. They simply distract a buyers focus and perhaps give the buyer too much information about the seller’s personal life. Never good.
Thank you for visiting InfoTube.net. 5 FSBO houses on InfoTube.net SOLD this week. Things are improving for those seller’s who work smart to attract buyers. Visit our Facebook page for informative, fun and revealing news.
We would like to say a big THANK YOU to the folks at Lowes Hardware for putting InfoTube back on the store shelves.
Lowes has been a supporter of InfoTube since the early 1990’s, but they made a decision to stop stocking The InfoTube a few years back, when the real estate market hit the skids.
Now, in support of our effort mutual efforts to Support American products and American workers, Lowes has restocked the shelves with InfoTubes, in anticipation of the spring home selling season. As a result, we have been able to add workers and our customers love the convenience of shopping at Lowes. (Lowes will also continue to sell our popular InfoBox, too.)
We appreciate everyone at Lowes and we appreciate all of you. Please look for our products trademarked Red Lids and Caps when you shop…and ask for InfoTube and InfoBox products by name.
Say NO to Chinese imports. Together, we can rebuild our country… one little product and one worker at a time.
Profitable 2012 Resolution: Showcase and show off your home with great photo’s.
Photographs are important and powerful tools in marketing real estate. Statistics show that home sellers who provide numerous and good quality photographs of their property receive twice the amount of buyer interest than their competition.
When photographing your property, try to follow this advise from Dave Rezendes, #1 real estate photographer in the USA.
• Don’t assume that wider is better. Sometimes a particular vignette or architectural detail will better convey the feeling of a house and give a stronger effect.
• When staging a photo, keep perspective in mind. It may be necessary to move furniture slightly to compensate for lens distortion and keep your photo looking realistic, especially in wider shots.
• Mind your verticals. Shooting at a downward or upward angle can skew the vertical lines of the photo, making them no longer parallel. Most photo editing software has the capability to correct this in post-processing.
• Keep an eye on your staging. A crooked pillow or messy bedskirt can take a minute to fix on location but hours to fix in post-processing.
• Avoid any clutter in your shots. Any exposed power cords, personal items, or even too much staging material can negatively affect the image. Keep your photos neat but not sterile.
• Avoid photographing exterior views in direct, midday sun. Try to cover that in the morning or early evening for the most complimentary natural light.
• Avoid photographing exterior views in direct, midday sun. Try to cover that in the morning or early evening for the most complimentary natural light.
• Before you take a photo, double-check to see that neither you nor your equipment is visible in mirrors or window reflections.
InfoTube.net Home Ad Service offers Home Sellers 20 photograph Slide Show and Video Tours.
Make 2012 your year to Show and Sell!!!
From Realtor.com…the Top 10 Cities for Real Estate related searches are:
|1||Las Vegas||Las Vegas||Las Vegas||Las Vegas||Las Vegas||Las Vegas|
|2||Los Angeles||Los Angeles||Los Angeles||Los Angeles||Los Angeles||Los Angeles|
|3||Orlando||Orlando||San Antonio||San Antonio||Orlando||San Antonio|
|4||San Antonio||San Antonio||Orlando||Orlando||San Antonio||Orlando|
|6||Miami||Miami||Miami||Paradise Valley||Phoenix||San Diego|
|7||San Diego||San Diego||Chicago||Miami||San Diego||Phoenix|
|8||Tampa||Tampa||San Diego||San Diego||Austin||Austin|
|10||Fort Worth||Fort Worth||Fort Worth||Fort Worth||Beverly Hills||Chicago|
In 2010, Realtor.com was the #1 search site for homes, multi family and land. If you are selling property, you need to be present on Realtor.com. InfoTube.net can assist you in placing your property listing on Realtor.com for only $299…even better…your listing will stay active until you SELL or Cancel!!! Click Here for More Details!!!
Fall is a marvelous time of the year and an excellant time for househunting. The air is crisp, the leaves are changing, the holidays are just around the corner and every is feeling in the mood to nest. Make the most of the season!!
1. Change those Listing Photo’s to Show Off Those Pumpkins, Mums and Falling Leaves.
2. Days Are Getting Shorter…which means your rooms are getting darker.
- Dark rooms don’t show well. The simple solution…turn on more lights. Consider changing out your lightbulbs to ones that project warmer (yellow) versus a cooler (blue) tint.
- If your rooms are painted a dark color, lighten them up with a fresh coat of a light, neutral paint.
- Do some spring cleaning and wash the windows if they aren’t clean
3. Spruce up Your Curb Appeal
- Make sure all summer annuals and perrenials have been pulled up or cut back. If the bare spots look bad, consider planting mums, pansies or kales in their place.
- Keep the leaves raked up.
- Place a few mums and/or pumpkins by the front door or steps.
4. Everyone Loves Fireplaces…so fire up your fireplace to add warmth and charm.
5. Holiday Decorating – Less is More
- Fall – Thanksgiving decor is more neutral than Christmas decorations…but don’t overdo. Limit the amount of decorations to insure that buyers see the house.
- Halloween is great fun for kids and adults, alike, but don’t overwhelm buyer’s with screaming witches, howling goblins and motion activated rats. Too much Halloween can be very distracting to buyer’s trying to see a home for the first time.
Thank for visiting InfoTube.net. We have a variety of tools and options that Sell Houses. Visit the website for details.
If you are selling real estate in the United States, you need to familiarize yourself with The Federal Fair Housing Act. According to the Federal Fair Housing Act, you cannot discriminate against someone when selling a home.
The act defines seven different classes that are protected against discrimination, these include:
(You may notice that Age is not a protected class, in and of itself. Sellers of property that are zoned 55+, adult only, etc. can discriminate on the basis of age, if it violates deed restrictions, zoning or restrictive convenants.
Attention Home Sellers: You put yourself at serious risk of violating this act, if you refuse to sell or show your home to an interested buyer. Remember that ignorance of the law is not a viable excuse or defense. You will be held legally liable, even if you accidentally violate these laws without realizing it.
Review the following list of words that cannot be included in advertisements of your home, because they are in violation of the Fair Housing Laws.