Archive for the ‘How to Create a Good Home Ad’ Category

Tips for Taking Good Pictures of Your Home

Monday, May 11th, 2009

Pictures are crucial in motivating buyers and showcasing your property.   In fact, homes advertised with great pictures attract 50 percent more interest and sell much faster than other homes that are poorly marketed.

Taking great pictures of your home is easy for the most novice do-it-yourselfer, if they follow these tips from the pro’s.  

  1. Staging the Shot is Critical:  No People and no pets in the picture help the buyer imagine themselves in the room.  Flowers always help.  Remove all clutter and evidence of anything personal.  Move furniture to look good in the picture, even if you don’t live that way.
  2. Lighting:   Turn on all the lights, but leave the fluorescents off because they distort colors.  Light candles in the fireplace (shown top left) to punch up ambience.  Shoot one exterior shot at twilight (shown below) with all the interior and exterior lights on.

 

 

 

 

 

 

     3.  Camera Angle:  Stand in Corners of the room and aim the shot toward the other corners.  The room looks bigger, if there are no more than 2 walls in the picture.   Crouch down and take the shot from a kids height (may explain why houses get smaller as we get older) to make any space appear larger.   Try to keep the back of the camera parallel to walls or doorways to make the room feel taller.

Thank you for visiting InfoTube.net homes for sale or rent website.   If you are serious about selling a home, remember that a picture paints a thousand words and each one should motivate buyer to take a look inside for themselves.  If you aren’t using 20 good photo’s in your InfoTube.net home ad, please do yourself a favor, grab your camera and upload some new ones.  You will be very glad you did!

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Real Estate Video is a Must for Homeseller’s

Friday, March 6th, 2009

One of the largest obstacles that for sale by owner’s face is a lack of exposure for their home listing.   Whether you have an MLS listing or not, Video is one solution that costs nothing (ie: FREE and Easy to do) and greatly increases web presence.

If you don’t think that video can help you sell your property, just take a look and see what the numbers for January 2009 tell you.

  • 14.8 Billion (yes, Billion) video’s were viewed in January 2009.
  • 147 Million (yes, Million) people watched internet video’s during the month.

If you didn’t think you need video before, these numbers should change your mind.  And, I am not just talking about home virtual tours.  Virtual tours or 360 room views are fine, but they are just the tip of the iceberg.  Homeseller’s can add a lot of variety to their video’s and increase user interest dramatically.    Video tours are fantastic for area’s such as:

  • Subdivision and neighborhood drive thru’s.
  • Parks, greenbelts and nearby outdoor recreation area’s.
  • Shopping Centers that are conveniently located near the property.
  • Schools that serve the area.
  • Churches or government centers such as libraries and public transportation systems.
  • Museums and cultural sites of interest.

All of these local highlight area’s are of high interest to someone looking for a home to buy.  The internet is a world wide web, so seller’s can’t assume that their buyer will be familiar with their town or city.  Make a lasting impression and use video to show buyer’s what your location has to offer.

InfoTube.net automatically uploads all home video’s to Google and Youtube, the number one search engine for video.   You may not know that Google also searches video descriptive text, so your home listing will show up, even if the word “video” isn’t mentioned in the search term or keyword.

If you don’t use video to assist you in marketing your home, you are falling behind your competition every single day.   But, thankfully spring is coming and it’s not too late!!   Grab your digital camera and give the world a look at your home and location today.

Thank you for visiting InfoTube.net homes for sale website.  Click here to learn how to create an internet website for your property, showcase your home with Video Tours and attract thousands of home buyers today!!

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How to Improve Your Winter Curb Appeal

Monday, February 23rd, 2009

Winter can be a challenging season for those trying to sell their home.  The cold weather keeps many buyer’s away and the landscape is anything but exciting.   That is why it is very important to maintain good curb appeal during winter, if you want to draw home shoppers inside.

The first thing seller’s can do to improve the curb appeal of their home during winter is to start with the home itself.   A fresh coat of paint always makes a huge impact, but it really stands out in the grayness of winter.   When repainting, don’t forget the front door, garage doors and trim around the windows.  Seller’s should also take a close look at their roof and guttering.  If these systems need to be repaired or replaced, winter is a great time to do so.  If the gutters are dirty or stained, wipe them clean, or repaint.  

One area of your home that needs special attention is the front porch and sidewalk leading to the front door.   Make your entrance welcoming by updating the lighting or add two wall sconces to frame your door.  Buy a fresh, new welcome mat.  Try adding planters or urns on each side of the door to draw the buyer inside the home.  Make sure your house number is attractive and easy to see from the street.   A colorful, seasonal wreath can also add interest.  Be sure to repair any cracks in the sidewalk and keep the path to your home clear of snow and ice.

Another factor in curb appeal is your Landscape.   Buyer’s understand that your lawn isn’t going to be green and lush during winter, but that doesn’t mean it shouldn’t look good.  Clean up toys, trash or debris from your lawn and hide the trash cans.   Make sure all bushes and limbs are neatly trimmed away from the house to allow light in.   Evergreen plants like pines, holly, spruce and yews add a lot of interest during the bleaker cold months.  Bird feeders can also add interest and attract life to your home during winter.

Curb appeal is the first impression your home makes when a guest arrives.  It is crucial to your marketing efforts because Buyer’s will certainly draw conclusions about your home, based upon what they see on the outside.  Remember that all your upgrades and special features won’t matter, if you can’t get the buyer interested enough to look inside.

Thank you for visiting InfoTube.net homes for sale website.  Feel free to Search for homes for sale or place a free home listing.    We are here to help you.

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Your Home Must Make a Good First Impression

Monday, February 16th, 2009

The springtime is when buyer’s begin shopping for a home to buy in mass.   If you need to sell your home, now is the right time to get serious or take it off the market. 

First and foremost, is your home is ready to make a good first impression???  Before you advertise, market or show your property, it is imperitive that you declutter, depersonalize, clean and shine everything from top to bottom.  If you don’t, buyer’s will simply cross your home off the list and move on to your competitor.

We have been following the short stories of an actual, qualified home buyer, Jennifer Fields.  Jennifer offers fun and informative insight for home sellers about what she is seeing and experiencing in the home shopping market.   Good and Bad. 

For a sneek peek inside the mind of a full-time home shopper, take a minute and read I Can Sell this Home.   Jennifer reveals some home shopping war stories of mistakes that smart seller’s can avoid without spending a dime.

A sample of some recent things she saw touring ten homes this weekend include:

  • Dogs left inside in a downstairs room with a note saying not to go in there. There went 100sf we couldn’t see.
  • Closets crammed with all kinds of stuff that needed to be in storage
  • Obviously dirty underwear on a shelf in a walk-in closet
  • Half-finished bottle of Sunny D on the front porch

Thank you for visiting InfoTube.net homes for sale website.  If you have a story to share or a question to ask, please leave a comment in the space below.  We will share the information with others who are in the market to buy or sell.

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Home Buyer Gives Good Advice to Home Seller’s

Thursday, February 12th, 2009

So, my husband and I are now in the market for a house! It’s very cool, because it’s definitely a buyers’ market, as it was when we sold. Being on the other side of the equation gives me a whole new perspective, of course, and I’ve been trying to look critically at the houses that we have been seeing so I can pass on my observations to you all, as you are staging and selling your houses. I know that you have lost a bit of leverage, since there are so many houses on the market right now, but there are still things that you can do to help your house stand out. And frankly, I’ve been a little amazed at how some of the sellers whose houses we’ve seen haven’t done those things.

First and foremost, and this may sound like a little thing (but it’s not): Keep your infotubes full! I cannot stress this enough. When we are driving around and see a house that’s for sale, we immediately stop to look for “words.” If the InfoTube is empty, our immediate reaction, fair or not, is “They don’t really want to sell this house.” A neglected InfoTube could be just an oversight, or it could be a sign of greater neglect. Either way, we don’t even consider those houses. So, if you are still in the house you are selling, for goodness sake, keep that InfoTube full! And if you’re not in the house, make sure that your agent keeps the tube full. It makes a difference. Remember, I am now your potential buyer, and you’ve already lost me!

Depersonalize, please! I consider myself to be a fairly sophisticated buyer–one who is able to look beyond the stage at the bones of the space, but many potential buyers just see what they see. They see the pictures, not the walls behind them. They see the carpet, not the floor underneath. Make sure that what these buyers are seeing is the most tastefully generic stage you can possibly set. We went into a lovely home last weekend–2300sf, soaring ceilings, lovely staircase, immaculately kept. It truly was a lovely home. We didn’t like the layout; it wouldn’t work for us, so we passed. But the people who live there and are trying to sell have written off a large portion of their potential market. There were family photos all around the house and a lot of art–everywhere–that was very personal to them, because it was all religious art. Whether the art was Christian, Islamic, Hindu or Zoroastrian, it makes no difference. Many people will walk into that house and walk back out because they can’t see beyond the stage. I’m not saying you have to be Peter and deny your religion, but you do have to be sensitive to the fact that not all buyers will believe the same things you believe, and many might actually be put off.

As we continue our search, I will continue to bring reports of what I’m seeing out there. I hope that this new phase in our lives will help to focus your resolve as sellers as you get your house sold!

For more information, or to order a copy of I CAN Sell This House: Secrets to Selling Quickly in a Buyers’ Market.

A BIG thank you to Jennifer taking the time to talk straight with home seller’s as she continues her search for a home.   If you are looking for a home, please check out the home listings on Infotube.net.  Seller’s can post property listings for FREE on the site, so the inventory is fresh and constantly changing.

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10 Mistakes that Home Seller’s Make

Tuesday, February 10th, 2009

I came across this fun and informative, short video illustrating common mistakes that home seller’s make when marketing their homes. The video offers wonderful tips about preparing your home for sale, pricing, selling and negotiating offers.   So, relax and have fun while you learn.  The entire clip is only around 2 minutes.

Thank you for visiting InfoTube.net homes for sale website.  Visit the website to search for homes for sale, list homes for sale or to purchase an InfoTube or InfoBox for your For Sale Sign.

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#1 Home Selling Secret

Monday, February 2nd, 2009

Home seller’s frequently ask if there is anything they can “throw in” to the deal to help their home sell faster?  The truth is, not really.  It is very unlikely that anyone would decide to purchase a particular home because it included a free trip to Hawaii.  

Today’s buyer is educated, smart and they do their homework.  They may love the fact that you are throwing your prized speedboat into the deal, but it doesn’t mean they will pay more because of it.

The ONLY thing a seller can do to increase the odds of selling their house is very simple.  Price it competitively.  Price it to Sell.   The price is a much more powerful sales incentive than a free vacation, used car, furniture or a free granite countertops.

If you are serious about selling a home, get into A+ shape, stage it, post a listing on your local MLS and price it to sell.

Thank you for visiting InfoTube.net homes for sale website. We invite you to browse new home listings from the privacy of your home and shop for our InfoTube and InfoBox products in our secure online store.

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Proof that Photo’s Sell Houses

Wednesday, December 10th, 2008

InfoTube receives a number of questions about buying and selling property.  But, the two questions ask most often are “Are there any photo’s of this property?”, closely followed by “Is there more than one photo of this home?

The importance of providing quality, multiple property photo’s and video tours can not be understated.  By referencing the Point 2 chart above, you quickly see that the more photo’s equal more interest.  And where you find interest, you find more offers and more sales.

When observing buyers who are shopping for a home on the internet, the following pattern is obvious and consistent.  

  1. Ad’s with NO Photos:  Buyer’s completely ignore these listings and move onto the next house.
  2. Ad’s with One Photo:  Buyers’s click on these ad’s, but when they look for more pictures and find none, they become immediately disappointed and skip to the next house.
  3.  Ad’s with Multiple Photo’s:  These ad’s are viewed 10 times more (exposure) than those without photo’s.  Buyers stay focused on these ad’s (interest) for 5 times as long, as those without multiple photo’s.  These ad’s are bookmarked 90 percent more often (offers), which drives the buyer back to your listing.
  4. Ad’s with Multiple Photo’s and Video Tours:  These ad’s receive the most attention, by far. They are also more “sticky”, with Buyer’s spending an average of 4 minutes gazing at these home ad’s.  For seller’s who know they need to make their listing memorable, nothing does the job like a simple Video and multiple photo’s.

If you have a home to sell, don’t under estimate the power of visual media when it comes to web appeal.  90 percent of all home buyer’s shop on the internet, which is a multi-media platform.  If you aren’t supplying a lot of high quality pictures and a good video, buyer’s simply ignore your property and spend their time researching your competition.

If you are not providing great photo’s or video of your property, then you are not doing the marketing, which is necessary to sell the home.  If your agent isn’t providing these things, they aren’t marketing your property, either.  

Take some sage advise.  Grab your digital camera and start shooting today.  If you don’t know how, make it your New Year’s Resolution to learn something new.  In any type of market, pictures and video can make the difference between selling or not.

InfoTube.net offers Featured Home Listings with video tours and a 20 photo slideshow for only $19.95.  The upgrade never expires and is good until your home sells.  If you don’t have a computer or digital camera, InfoTube will create your Featured Home listing for only $10 more, so no excuses.  Upload those photo’s and video’s today, or let InfoTube do the work.  Buyer’s are waiting.

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Reach Millions of Home Shoppers in One Easy Step

Tuesday, December 9th, 2008

Selling real estate is a lot like fishing.  It is a number’s game.  More lines in the water mean more bites.  More bites mean that you greatly increase your odds of landing the big one, in record time. 

One option for increasing the odds of selling your home is to maximize the internet.   95 percent of all home buyers search for property on the web, so it is crucial to have as many lines (or links) as you can possibly have. 

One way to reach 8 million home shoppers each month is with a turbo charged internet marketing package, like one offered by Why 6 Percent.   The Y6 listing package advertises your property until it is SOLD, on the most popular, heavily trafficked sites for real estate on the world wide web.

For only $299, the WHY 6 Listing Package includes:

  1. A listing on Realtor.com, the most visited real estate website in the world.   Also included, Y6 will upgrade your listing on R.com with 25 photo’s, remarks and attention-grabbing scrolling text.
  2. A listing on Craigslist.com, another great website for real estate, drawing millions of home shoppers each month.
  3. A Featured Home listing on InfoTube.net, one of the top “by owner” sites in the country.  Listing includes 20 photo slideshow, video tours, free legal forms, free color brochures, map based searches and more.  Listings placed on InfoTube are automatically uploaded to Google, Youtube and other sites that accept by owner listings.
  4. A Personal Web Address to use in all your print advertising.
  5. Phone Hotline provides your contact information to home buyers 24/7.
  6. Podcast- Add one to your webpage for even greater exposure.
  7. All listings remain Active until your home is SOLD.
  8. Low one-time fee of $299 for the entire package.

For more information, call 1-800-381-9496 from 9-5 EST, Monday - Friday, or email haline@why6percent.com to take advantage of this fantastic opportunity.  

Thank you for visiting InfoTube.net and best of luck on the sale of your home.

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5 Idea’s to Turbo Charge your Home Sale

Tuesday, November 25th, 2008

 

If you have a property to sell, we have 5 proven marketing idea’s that you should consider.   In addition to our guarantee of more buyer attention for your property, these tips are FREE and EASY to do. 

5 Surefire, Guerilla Real Estate Marketing Tips for Sellers

  1. Use an InfoTube or InfoBox and keep them FULL at all times.  Buyers love the convenience of curbside home info, which is the reason your brochures disappear so quickly.  Nothing is more disappointing than an empty InfoTube, and it leaves the impression that you could care less about selling.   Print plenty of brochures and be vigilant about keeping your tubes and boxes filled.    There is no better advertising, and the price is literally a piece of paper.
  2. Place a listing for your home on every website that provides free home classified’s.   90 percent of home shoppers begin their search on the web and multiple site listings increase the odds of your property being seen.  3 MUST’s for your real estate listings are InfoTube.net, zillow and craigslist.
  3. Network- Place your home listing information on your myspace or facebook page.  If you Twitter…Tweet your house
  4. Post on Real Estate Forums.  Contribute to real estate forums and include the link to your home listing in your signature.
  5. Do a Video Tour.  Video is a great way to show off your property and surrounding neighborhood ammenities.   Highlight scenes that enhance your still photo slideshow.  For example, if your area has a park, new school, nice shopping or great view, grab your digital camera, shoot and show us.  Sites like InfoTube.net feature home video tours on their home page and they upload them to youtube automatically.

If you have a few bucks to spend, nothing increases your exposure to home buyers like an MLS listing.   For $399 you can buy a showcase listing on Realtor.com for 6 months, and still sell your home yourself.  The combined traffic to the MLS real estate hubs is around 8 million visitors per month.  6 months times 8 million shoppers=48 million prospective home buyers.  

Happy Thanksgiving and thanks for visiting InfoTube.net.

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Find Hidden Real Estate Prices

Thursday, November 13th, 2008

Although the logic escapes me, many Realtors do not provide sales prices, when advertising homes for sale.    They operate on the old, tired business practice of printing teaser ad’s or brochures, that force customers to call or email a sales person.  This annoying ”game” is a disservice to buyer and seller, alike.  But, many agent’s still hide basic property information, attempting to latch onto an unwitting customer they can flip into some type of sale.

The new Google Base website for home listings circumvents this questionable and irritating practice, by revealing the hidden sales prices for listed homes. 

Tip for Buyers:  If you are house hunting and resent the phone tag game, go to Google Base to find the hidden asking prices.  Refuse to track down any sales agent to get basic information.  Unfortunately, for the innocent home seller, I always eliminate properties from my candidate list, when I discover the listing agent is a game player.  I simply move on to the next listing that is represented by someone who values my time and intellegence.  Life is too short to put up with a listing agent who plays hide and seek with the home seller’s information.

Tip for Sellers:  If your home is listed with an agent, have them acknowlege in writing, that they will provide easy access to all information about your home, including the price.  Make sure they use an InfoTube or InfoBox to ensure that home information is readily available to drive by traffic.  Seller’s, you don’t profit from missed buyer inquiries, nor do you benefit from an agent flipping potential buyers to other listings. A good agent will give your home as much exposure, to as many people as possible. And, they will utilize all means, low and high tech, to provide instant information when the customer wants it…even while they are sitting in front of your home.

Thank you for visiting InfoTube.net.  Please let us know if we can assist you in the sale of your home or help you with an MLS listing.

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Seller’s Should Freshen Up a Stale Listing with New Photo’s

Wednesday, October 22nd, 2008

 

As home shoppers search through listings of homes for sale, nothing screams STALE LISTING, like seeing a photo of your home that was taken during another season. 

If the season’s have changed while your home is on the market, freshen up your listing with new seasonal photo’s.   It’s Free and Easy to Do.

  1. For extra appeal, stage the photo with seasonal color or add a pumpkin or two before you snap the picture.   The bonus, pumpkins and seasonal decor can be enjoyed through Thanksgiving. 
  2. If your home has features that are more appealing during certain times of the year, such as swimming pools, waterfronts, flower beds and landscape, leave the photo’s, but change the captions to reflect the height of the season.  (ie:  Fun in the Sun 2009, for example).
  3. Highlight and rephotograph the area’s of your home that are appealing when the weather is crisp.  Photograph a fire in the indoor or outdoor fireplace.  Decorate the dining room for fall entertaining, then shoot.   Snap a picture of your media room right before the big game.  The goal is to Showoff the features of your home that you enjoy during this time of year.
  4. A home/neighborhood video tour is another great way to freshen up your listing and reach a whole new audience, too.  InfoTube.net uploads video tours on its homepage and to youtube.com, bringing your home to the attention of a whole new crowd.

It takes only a few minutes to edit your ad and replace old, dated photo’s.  Freshen up your listing and celebrate the season.  Buyer’s will notice.

Thank you for visiting InfoTube.net.  Please feel free to post your comments or questions by clicking the link below.

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Going, Going, Gone. Auction Your Home.

Monday, September 22nd, 2008
Property auction

Property auction

 

 

Real estate auctions are a fast and efficient method for selling property.   They work on the principle of competitive bidding and provide an ideal situation for buyer and seller, alike.

 

The Benefits for Sellers Include:

  • Speed- The auction selling process is swift and accelerated. 
  • No Negotiations- Auctions eliminate haggling, counteroffers and remove the seller from the pain of negotiating.
  • No Home Showings- Buyers are given specific dates and times that the property will be Open to the Public for viewing, before bidding begins.  The process eliminates the hassle’s of showing the home to numerous people, one person at a time.
  • Certainty -The seller knows exactly when the property will sell, decreasing long-term carrying costs, such as mortgage payments, taxes, maintenance and insurance.
  • Qualification- Potential Buyers are required to Pre-Qualify for financing before they can bid on the property.
  • Exposure- Auction exposes property to a wide range of qualified buyers and the aggressive timeline to sale increases interest and urgency.
  • Competition-Auctions create competition among buyers.  Due to the competitive nature of auctions, it is not unusual for the auction price to exceed the price the seller would have gotten through negotiations. 
  • Real Value- Auction sales are live, real time events.  The auction process assures that the seller that the property was sold at its real market value.
  • Serious-Buyers who attend auctions arrive ready and willing to buy.

Thank you for visiting InfoTube.net.  Please feel free to post anonymously by clicking the comment link below.

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6 Tips for Pricing Your Home to Sell

Tuesday, August 26th, 2008
Winner of the Best Sign Award

Winner of the Best Sign Award

The first thing buyer’s ask is “How much is your asking price?”   If the price is too high, the buyer will quickly lose interest.  If the price is too low, you will quickly lose money.

In order to price a home correctly, you must understand your local real estate market and your competition.   The goal is to set an asking price that successfully competes with homes that are comparable to yours.   Setting the correct price is easy to do, if you follow these 6 simple steps.

Step 1.   Get to Know Your Competition:  Drive through your neighborhood, and other area’s that compete with yours.  Identify the homes on the market that are similar to the one you are selling, with approximately the same size and age as yours, with the same number of bedrooms, baths and lot size.   Visit local real estate websites, infotube.net, realtor.com, zillow and trulia to verify property details, square footages, asking prices, etc.  These website can also help you find a complete listing of all homes that you may not have found on your drive by search.

Step 2:   Tour Open Houses:  Visit as many open houses as you can to see for yourself how your home compares.  Learn as much as you can about the condition of these homes, such as upgrades done to the kitchens, baths and bedrooms.

Step 3:   Find Recently Sold Properties:   To correctly price your home, you need to know what others like it have actually sold for.   To find out this information, you can visit your local tax assessors office, as housing data is public information.  The internet can also cut down on your homework.  Many tax assessor offices provide housing data online.  You can also educate yourself by reviewing the “Recently Sold” feature at Zillow and Trulia.  While these technology websites don’t have data for every location, they do cover most of the country.

Step 4:  Add and Subtract:  You now have information about property currently on the market and data for recently sold homes.   Evaluate the asking and sales prices, property details, neighborhood ammenities and ask yourself how your home measures up?  

Step 5:  Be Honest and Impartial:   This is the hardest step for anyone attempting to value their own property.   Even Realtors, who price homes for a living, are notorious for overpricing their own homes.  Forget about what houses sold for in the past.  In most area’s, prices have decreased 15-20 percent in the past year alone.   Price your property inline with your competition or it will simply sit on the market.   Only competitively priced homes are selling in this market and buyers will only purchase what they perceive to be a good deal.

Step 6:  Set Your Price:   You have a complete picture of all the homes that compete with yours in the marketplace.   Price your property aggressively from Day One on the Market.   Pay attention to the effect subliminal pricing has on buyers and play to it.  If your competition is priced at $250,000, price your home at $249,000, for example.   Use your knowledge to to set a price that buyer’s can’t afford to pass up.

Congratulate yourself on a job well done!!!  Not only have you determined an asking price for your property, you’ve become an experienced expert in your local scene.  With your knowledge and sense of the competition, you will be able to honestly communicate about your homes’ advantages and disadvantages, when comparing it to other houses in the area.

Thank you for visiting InfoTube.net.

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Show Off Your Home on the InfoTube.net Homepage

Wednesday, August 20th, 2008
InfoTube homes for sale

InfoTube homes for sale

InfoTube.net showcases Featured Home Video Tours on its Homepage. 

The user submitted Video Tours rotate on the home page in random order, with a new video appearing upon each visit.   Video’s are also uploaded to YouTube, one of the most heavily trafficked sites on the web, automatically.

“Thousands of visitors begin their search on the InfoTube home page,” said Tommi Crow, President, “this is an ideal time for home sellers to showcase their property in a high traffic location.”  Because the service is new, only a few video’s are in the space right now.   “The timing couldn’t be better for seller’s to enhance their listing with video, and spotlight it on our home page” said Crow.

Video is the future of real estate marketing, so grab your digital camera and show us what you Love about your house.  You have nothing to lose and a lot of additional exposure to gain.

Thank you visiting InfoTube.net and good luck on the sale of your home.

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