Archive for the ‘Selling Your Home’ Category

5 Tips to Sell Your Home NOW

Friday, July 18th, 2008

joseph.jpg

Unless you were alive when Herbert Hoover was sitting in the oval office, this is probably the worst home selling market you have ever experienced.   

Certainly, things are not horrible everywhere.  Charlotte, NC and Rochester, NY are holding on, but elsewhere, housing sales and prices are still falling, while inventories are growing.    

So, what should you do if life circumstances dictate that you MUST SELL your home in this market?  What actions can you take to beat out your competition??    Yes, the situation is painful.  But, if you have to sell, InfoTube can help.

5 Tips to Help You Sell, When you Have To Sell:

  1. Don’t Spend Money.

Your house needs to make a good impression on buyers, but DO NOT spend money on big ticket items or home improvements.   Focus your attention and budget on a new paint job, deep cleaning and a lot of sprucing up.   But, absolutely, make all repairs.  

     2.    Don’t Sit on the Sidelines.

If you have to sell, now is the time.   Don’t make the mistake of hanging on, hoping prices will improve any time soon.   They won’t.   I expect another year to pass before we see any bottom in pricing.  Forget the market timing approach and put your home up for sale today.

     3.    Get Real.

Separate your emotional attachment to your home from your family’s financial best interests.  Selling a home is strictly business and should be treated as such.  

Don’t forget that smart home shoppers read the news.   Buyers expect a bargain, so give them one.  Don’t make the mistake of letting the house languish on the market.  Set a realistic price target for your home from the beginning.  Better yet, crush your competition and price your home 5%-10% below theirs.  Forget about pre-crash appraisals or the sticker price for those custom upgrades, those comparisons won’t fly, so don’t try it.

    4.    Early to Bed.  Early to Rise.  Advertise. Advertise. Advertise… Ray Crock

Whether your home is for sale by owner or by agent, you need to be active in the promotion of your property.   Your home should be advertised in the local classifieds, company newsletters, church bulletins, university or employee bulletin boards, bill boards or anywhere buyers are looking.

While local print advertising is important, don’t forget the power of the internet.   90% of all buyers begin their search for a home on the world wide web.    The internet is also the only means of effectively reaching out of the area shoppers and those from foreign countries.

Whether you are selling by agent or owner, take advantage of websites such as InfoTube.net, which offer a free home listing web page with photo’s.  Infotube.net also uploads its home listings to other websites and search engines, leaving a lot less work for you to do.   Other websites, such as craigslist also offer home listing services and should be utilized in your sales efforts.

Contact Why 6%.  Why 6% will guarantee that your home listing appears on all Realtor owned web sites, even if you are selling your home by owner.   The company also uploads home listing information to the local MLS, Realtor.com, Zillow, Trulia, Cyberhomes and others, in one easy step. 

     5.   Accept the Offer

If you need to sell now, you would be well advised to accept any reasonable offer from a qualified buyer.   It is easy to determine what “reasonable” is.  Ask your agent for comp’s or just review the asking and selling prices for your neighborhood on a website such as Zillow. 

If the first offer is low, but reasonable, you can negotiate, but remember the buyer has more power now.  Don’t blow a sale arguing over a few dollars.  Your home is only worth what someone will pay for it, which might be far less than what you think your home is worth. 

Best advise:  If the buyer makes an offer that is close, don’t counteroffer.  Sign the contract on the spot and congratulate yourself on nailing down one of the few buyers out there these days.  

   Thank you for visiting InfoTube.net.  Have a great weekend and best of luck on the sale of your property.

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Is Now a Good Time to Buy a House??

Monday, July 14th, 2008

catalog-chess-set-giant-main.jpg  

A frequent topic of lunch and dinner conversations these days is whether or not it is a good time to invest in real estate.    And, the answer to that question is “It Depends”.

“It depends”… on what time and investment mean.    

If you are attempting to time the market, you are actually speculating that price levels have reached a bottom and  that they will go higher in the near future.   While buying on price speculation is fine and can be highly profitable, smart speculator’s realize it is also risky.   Since no one truly knows the exact time that property values will reach their lowest level, smart speculators should gamble only with money they can afford to lose.

Investment, on the other hand, is analyzing each situation or property on its own merit to determine a good value.   And, while no one wants to pay too much money for a property, timing the exact lowest price point isn’t what the investor is focused on. 

So, what is the investor looking for??  What determines a good real estate investment??   

Many people believe that their home is an investment.   It can be, but it is probably not.  Unless you plan to rent out rooms, or use your house in a way that generates more income than expenses, it is not an investment.  It is where you live.

The only way to determine investment versus speculation, is to look what the property would rent for versus the cost to own it.   If the property would easily rent for more than the monthly mortgage, taxes, insurance and expenses, it qualifies as an investment.    If the monthly costs exceed the rental income, then the buyer is speculating and paying a premium to own the home.

Bottom Line:  Rent equals Value. 

If you’re a value shopper looking to purchase a home as an investment, don’t buy a property, if you could rent it for less money.   While buying a home from the heart is fine, remember that anything you pay above the market rent is not an investment.  It is speculation or self-indulgence.

The next time the dinner conversation turns to real estate investment, impress your friends and explain the difference between investment and speculation… 

Will they understand….it depends.

Thank you for visiting InfoTube.net.   If your dinner conversation happens to turn to real estate, please tell your friends about us.  We really appreciate it.

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Average Number of Days on the Market In Your City

Thursday, July 10th, 2008

Average Days on Market

MSA April May June Pct. change month Pct. change 3 Months
10 city composite 111 106 109 2.6% -2.2%
Miami 153 152 154 1.3% 0.4%
Tampa 113 121 124 3.0% 10.0%
Detroit 143 128 122 -5.1% -14.9%
Cleveland 114 119 115 -3.4% 0.7%
San Diego 78 89 114 27.4% 46.8%
New York 89 103 111 7.7% 25.7%
Las Vegas 126 117 111 -5.0% -12.5%
Phoenix 106 110 110 0.4% 3.4%
Charlotte 100 103 108 5.0% 8.7%
Chicago 125 107 108 1.2% -13.2%
Washington, D.C. 98 96 101 5.1% 2.8%
Indianapolis 96 99 98 -0.9% 1.7%
Minneapolis 114 99 97 -2.0% -15.2%
Los Angeles 93 94 95 1.9% 2.8%
Philadelphia 82 88 95 7.1% 15.2%
Houston 92 91 92 1.1% 0.0%
Dallas 85 85 86 1.0% 0.9%
Seattle 85 85 85 0.7% 1.0%
Denver 89 86 85 -0.9% -4.4%
Atlanta 74 78 84 6.9% 13.2%
Boston 87 81 83 2.6% -3.7%
San Jose 76 80 82 2.6% 7.7%
Salt Lake City 72 76 79 3.7% 9.7%
Portland 77 81 79 -3.0% 2.3%
San Francisco 72 73 76 3.8% 5.1%
Austin 67 68 72 6.6% 7.5%

Source: Altos Research & Real IQ

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What is the Difference between Pre-Qualified and Pre-Approved??

Tuesday, July 8th, 2008

Bridge to Home Sale

In today’s tight credit market, obtaining approval for financing BEFORE shopping for a home is a crucial step that borrowers must take.   Sellers and buyers are familiar with the phrase Pre-approved” or “Pre-qualified” for a loan.  Many of us assume they mean the same thing.  They don’t.  There is a huge difference between the two terms. 

Pre-Qualification:  Pre-qualification is not a loan commitment, it is a quick indication of whether a borrower should qualify for a loan or not, based solely upon the opinion of a loan officer.  With a pre-qualify situation, the loan officer peeks at the borrowers finances, pay stub and credit report and estimates the approximate amount of a mortgage that the buyer should be able to qualify for. 

The loan officer will usually issue a “pre-qualification” letter or certificate which indicates the borrowers finances have been reviewed and that it appears they could qualify for a mortgage loan.   It is not a guarantee that the borrower will actually be able to get a loan.

  • It is easy to determine if you have received a “pre-qualification” letter.  If you have not signed an application and/or you have just given information over the phone…your approval is nothing more than an estimate or opinion made by a loan officer.
  • If you have not paid non-refundable fee’s along with the signed application, you have not received a loan commitment by the lender.
  • Pre-Qualifications should not be taken seriously by borrower or seller.   Pretty much anyone can get the favorable opinion of a loan officer these days, as they are paid only on commission.

Pre-Approval:  In the case of pre-approval, the borrower actually applies for a loan.  Pre-approval is a written commitment by the lender, not a loan officer, which states the specific amount of money the applicant is qualified to borrow.  Pre-approval involves a loan underwriter and takes some time to complete.  The file contains a detailed credit report, income and down payment verification, along with a confirmation that the borrower has the ability to pay closing costs.   

  • If you have met your lender in person, completed an application and paid fee’s, you have started the process to become pre-approved for a loan.
  • A letter of pre-approval states a maximum amount of money the borrower can obtain financing for.
  • The property address will be added to the loan application and the appraisal will be ordered, once the borrower locates a property.
  • The borrowers’ bank and employer will be contacted and the information submitted on the loan application will be verified.

 In Conclusion:

Unfortunately for seller and buyer, the terms pre-qualified and pre-approved are not interchangeable.  The difference between the two terms causes a great deal of confusion and problems.  

Please keep in mind that neither is a guarantee that a mortgage will be issued.  The home must qualify, too.  But, a borrower that is pre-approved for a loan, is the only type of buyer a seller should take seriously.  

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Gas Prices Impact Home Values

Wednesday, June 18th, 2008

 Gas Cartoon

One of the unintended consequences of high fuel prices is the apparent effect upon home sales, urban planning and a shift to inner city living, as people flee the suburbs to cut their commute time and expense.

A new report, Driven to the Brink, issued by CEO’s for Cities, a non-profit group, points out the fact that high gas prices have been an overlooked factor when evaluating the reasons behind the housing crisis.   The report finds that the decline in home prices has been more severe in metropolitan areas and suburbs that require lengthy commutes, and where there is a lack of public transportation.

That sentiment was also reflected in a poll of 900 Coldwell Banker agents.  96% of the agents surveyed reported that rising gas prices were a major concern for buyers and 78% said high fuel prices were driving demand for city living.

As real estate prices and sales volumes are studied, it certainly seems that the price of driving a car is changing the definition of location, location, location.   Homes that are close to public transportation, jobs, schools and shopping are selling, even in today’s “buyers market”, as home buyers place greater importance on cutting gas bills and commute times.

What this means to sellers, buyers and investors is that people are looking at where the home is located in a new way.  They are considering the price of gas and driving time before purchasing.   Drivers paying $4.00+ per gallon for gas, do not take commutes for granted, nor will the allure of new construction, granite counters and stainless appliances pull them out to the suburbs, away from their jobs and schools.

In conclusion, gas prices are changing real estate values and the shift appears to be permanent.  Vibrant cities with good public transportation have become a lot more valuable, while rural area’s and suburbs, built on $2.00/gallon gas, have lost their appeal.    This shift is a tremendous opportunity for cities and developers who remix land uses, add higher density housing and better transporataion.

If you are selling or buying a home, you must understand the impact that gas prices have on the definition of location.  You may quickly discover that the rising price of gas means living near the train station is the best thing for your bank account and your home appreciation.

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Understanding Lease with an Option to Purchase

Tuesday, June 17th, 2008

Lease Option Contract

Lease Options, popular in the 70’s and 80’s, are resurfacing  as financing options in the 2008 housing market.    For those unfamiliar with lease options, I will outline what is a lease purchase or lease with the option to purchase?  What are the benefits and drawbacks?  What are the things to watch for? 

NOTE:  Please keep in mind that the information is an overview and is not meant to be construed as legal advise.  Buyers and Sellers should always consult an attorney before signing any legally binding document.

ABC’s of a Lease with an Option to Purchase:

  • The buyer pays the seller an option fee for the right to purchase the property on or before a future date.  The amount of the option fee may be substantial or as low as $1.00.
  • The purchase price can be fixed at the time of contract or set at the fair market value at the time the option is exercised. (Note:  Most buyers will lock in the future price when the option contract is signed.)
  • During the Lease Period, the buyer leases the property from the seller for an agreed upon rental amount.
  • The term of the lease option is negotiable, but the term is usually from 1-3 years.
  • The Option Fee is generally non-refundable.
  • If the buyer does not exercise the option to purchase the property at the end of the lease, the option expires and the seller keeps the option fee.
  • Usually, a portion of the rental amount is applied to the future purchase.  (Example:  If the lease is $1200 per month, the seller will apply a credit of $200 per month toward the future purchase price or down payment.)
  • The buyer can not assign the lease option without seller approval.
  • The Buyer is not obligated to buy the property.

ABC’s of a Lease Purchase: 

  • Includes all the standard terms above with the following exceptions.
  • The option money is non-refundable and does not apply toward the purchase price or down payment.
  • No one else can purchase the property unless the buyer defaults or the option period expires.
  • The buyer is responsible for maintenance, all expenses for upkeep, taxes and insurance.
  • The buyer is obligated to buy the property.
  • The Seller can sue for specific performance in the case of buyer default on a Lease Purchase.

Benefits for Sellers and or Buyers:

  • Lease Purchases or Lease Options are usually offered by distressed homeowners or builders. 
  • The Seller can often get a higher price than they would with a normal sale.
  • The Seller is able to sell the home in a slow market.  Think about it, if the property was easy to sell, the owner would sell it out right for the cash.
  • The Seller benefits from locking in today’s prices and gets relief from paying the monthly mortgage.
  • In theory, the Seller gets a renter that keeps up the property.  Since the renter intends to purchase the property, they should take care of the home, as if it were theirs.
  • The Buyer builds equity through a forced savings plan, as a portion of rent is credited to him, even though the lease payments may exceed market rents. 
  • The Buyer hopes to build equity, if the property appreciates during the option period.
  • Buyers usually make a small down payment, with little to no qualification, which makes lease purchase a good way to ease into home ownership.
  • If the Buyer defaults, the Seller does not refund any portion of the lease payments or the option fee. 

25 YEARS OF REAL LIFE EXPERIENCE:

I have written dozens of Lease Purchase or Lease Option Contracts during the 1980’s real estate crash in Texas.  During that entire period, I never saw one person actually  purchase the property they had an option on. 

The primary reason is often the reason they try to buy with a lease option in the first place…they can’t qualify for a loan.  The second reason for default was that prices continued to fall during the option period and they could buy another home for less money.   The third reason was that the property was in poor condition when they leased it and things became worse with the passing of time. 

If a Seller can not sell, then a lease option or lease purchase may be a sales tool to consider.  They generally generate more monthly cash-flow than renting alone and an option fee is the sellers to keep.  

But note, history proves by a large margin that the tenant will not become the owner, unless their credit situation has improved and the property values increase above the option price.

Bottom Line:  Chances are that 95% of the time, the Seller will get their house back at the end of the option period.

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Selling Homes: Psychology of Landscaping

Friday, May 30th, 2008

Entry Plants

Most home buyers believe they focus on the interior features of houses more than the landscape, but the truth is, that buyers will not get out of their car if the front landscape lacks interest and upkeep.  The landscape should arouse the buyer’s interest and lure them inside to view the interior.

To get the highest return on your landscape dollar, utilize the principles found in Landscape Design Psychology.  Landscape Psychology is based upon scientific research into the effects that the landscape has on home buyers.   These proven idea’s will help your home sell faster, and for more money, by working on buyer emotions and senses.

The Power of Color

Coordinate the colors of your flowering foliage.  Consider your selling season and plant flowers that perform well during that period.  Use plants that support your atmosphere and climate.   Also, use no more than 3 colors to give continuity and form to your landscape.

shadegarden-main_full.jpg   Colors also have psychological power.  Green suggests freshness, coolness and vitality.   White shows up at night and conjures feelings of cleanliness.   Yellow is the first color our eye processes, so a spot of yellow by the front door will draw the eye to your entrance.   Red, yellow and Orange are all Hot colors, which excite and pick up the mood of any weary house hunter.

About.com: Landscape is a great website for the average homeowner.   The site provides idea’s and advice from professionals including a plant selector, great photographs, color scheme screener, DIY tutorials and helpful tips about hedges, fences, sidewalks, lawns and more.

Another great resource for help in creating an outdoor paradise can be found at HGTV.   

The Power of Smell

Realtors advise sellers to bake cookies or burn vanilla candles before showings or Open Houses because a comforting and pleasant aroma has the power to influence minds and moods.

In addition to color psychology, smart home owners give thought to the use of scents when planting a landscape.  They take advantage of the power of smell, especially near pathways and entry doors, that provoke a desired emotional response.  

Window Boxes in a Dormer Window     A few inexpensive and easy to grow suggestions that add a touch of scent to any landscape include lemon scented geraniums, jasmine, rosemary, lavender, basil, roses, hostas, honey suckle, gardenia or heliotrope.   In addition to providing months of enjoyment, many of these plants perform in a vareity of places such window boxes, planters, planting beds, hanging baskets or pathways.

When it comes to selling homes, a smart psychology landscape design can give you a huge advantage over your competition.   If buyers feel good while they look at your home, you will sell it quickly and for top dollar.

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6 Home Improvements that Pay Back

Tuesday, May 27th, 2008

Siding before and after photo

Home sellers or rehabbers who are considering a move   should focus their efforts on the home exterior for the highest pay back.

Remodeling Magazine, in cooperation with Realtors in 65 markets, issue their 20th Annual report of “Cost versus Value”.  The report named 6 home improvements that return greater than 80% of the cost, and of the 6, only one featured an interior upgrade.

The 6 improvements with the greatest returns are:

  1. Siding Replacements using fiber cement materials returned 88.1% of the cost.
  2. Wood Deck Addition returned 85.4% of the cost.
  3. Midrange Vinyl Siding Replacement 83.2%.
  4. Minor Kitchen Remodel return 83%.
  5. Midrange Wood Window replacement 81.2%.
  6. Upscale Vinyl Siding 81%.

Projects at the bottom of the cost recovery scale included home offices (57%), back up power generator (58%) and adding a mid-range sunroom (59.1%).

The remodeling report results verifies our belief that curb appeal is a crucial element for sales success in today’s real estate market.  

In a highly competitive environment, home sellers should take an objective look at their house from the street to determine if the look is one that welcomes or turns buyers off.

Thank you for visiting InfoTube.net homes for sale blog.  Please let us know topics that interest you.

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Examples of InfoTube Ad’s & Photo’s that Attract Buyer’s

Thursday, May 15th, 2008

Nicolas Garcia     When you create an advertisement about your house, use only good photo’s.   Because 90% of all home shoppers begin their home search on the internet, buyers rely heavily on photographs to get a feel for the property.  This means the pictures you post of your home will likely be a buyers first impression. 

When selling a home, the time it takes to get a proper camera angle and lighting of the property will be well rewarded.  Home ad’s with good photographs receive 50% more hits and traffic than those with poor photo’s, or worse case, no photo’s.

In looking through the hundreds of homes for sale on InfoTube.Net, I find that most sellers do an excellent job of photographing their property.    I decided to showcase a few examples of “good and could be better” ad’s that I saw today for your review.  I hope these examples encourage you to look at your home ad and to make changes, if your ad doesn’t present your home in the best light.

Exceptional ad’s opt for a closeup angle of the property exterior, emphasize the entry and show off ammenities that buyers are interested in.   They  make sure that cars, toys, overgrown landscape or other distractions do not block the view of the house and emphasize close up details of tile, fixtures, etc. versus taking a shot of a blank wall or half a toilet.

Some ad’s are simply too dark .  In this example, the seller did an excellent job of photographing and describing the interior room views, but unfortuately the internet shopper may never see the inside photo’s.  The seller placed the dark photo of the front exterior in the first position, which is the only photo that appears in the home search screen.  This seller would benefit from retaking their picture with the sunshining on the front.  They can also edit it in a photo shop program to bring up the light and show off the house details and landscape.  A good example of how a seller can use the sun to highlight the exterior can be seen here.

A frequent problem I see is the photo is taken from too far away.   This often results in views of city sidewalks, streets, vacant lots or other details that distract the viewer from actually seeing the property.   This seller would benefit from moving the mini-van blocking the drive and focusing in on a close up of their home.

In conclusion, take a look at your InfoTube Home Ad from the view of a home shopper.   Does your ad emphasize the house, the neighborhood and the ammenties?  Have you used close ups to showcase detail work?  Have you removed all obstacles that distract from the views?  If not, you may want to take a new picture and present your home in way that will better attract a buyers interest.

Thank you for visiting InfoTube.net and Best Of Luck on the Sale of Your Home.   We are here to help.

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Improve Curb Appeal for Less than $50.00

Wednesday, May 14th, 2008

What is Curb Appeal?   It is the first impression of a house as seen from the street.     

How can a do-it-yourselfer on a limited budget improve the curb appeal of their home?    Simply, add some color and life to the landscape. 

Any doubts??  Seeing is believing.   Even a bit of mulch thrown around existing plants helps this home show better.

Before and After Mulch

When selling a home, little compares to the value that colorful plants and fresh mulch can add to the curb appeal.    An attractive landscape not only showcases pride of ownership, but plants are one of the few options that can instantly improve bad architecture or distract from a neighborhood eyesore with little to no expense or effort.

Take a Look at the Before and After pictures below.  You can immediately see the huge difference that colorful plants, mulch and a few dollars can make in the appearance of these homes.   digital_before_after_lg.jpg

Before and after bedding plants

If you are convinced that improving the appeal of your property is a “must do”, adding color and tiding up your landscape is as easy as a stop by your local nursery.   Unless you know what plants to choose, arm your a picture of your present landscape.  Ask the experts what plants they recommend for your needs, then dig in.

If you want to learn about suitable plants and great idea’s, before visiting a local garden center, check out www.garden.org    Garden.org is a non-profit resource from the National Gardening Association.   The website is easy to use and features fun and helpful tools including: Plant selection screener; free seed swap; pest and weed control solutions; and much more.

A great website resource for detailed and reliable information about tree’s is www.arborday.org .  The website offers tree selection and identification, tips for pruning, fertilizing and placement.  They also give away Free Tree’s.   Become a member and receive 10 free flowering tree’s to use in your landscape, give as gifts or  plant randomly to improve the enviroment and beauty of your community.  The website also has fun and educational programs and give aways for schools and children.

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Can’t see the House for the Tree’s???

Tuesday, May 13th, 2008

overgrown landscape before

Before Exterior Shot of Home For Sale

After picture of trimmed landscape

After Picture of the Exact Same House. 

Which home would attract you if you were shopping for a home????  Which home would you pay more to live in???   Exactly, and so would a prospective buyer. 

In today’s competitive housing market, curb appeal is more important to buyers than in the past.   If your home landscape is overgrown, it is time to trim, or better yet remove those old shrubs.  

It’s free, easy to do and will help your home sell faster and for more money.

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5 Sure Fire Ways to Sell Your House Fast

Monday, May 12th, 2008

Clutter and junk equal No Sale

If you are one of thousands of homeowners who have decided to sell your home, then do it now.  With more foreclosures and dropping prices predicted through the foreseeable future, there will not be a better time.

While our present housing market may not seem like the best time to get rid of a house, houses are selling.  If you need to sell, put my proven home-selling experience to work and start packing.

Pricing Game or Crying Game??

  • Stop the insane practice of dropping your price a little trickle at a time.   The more times you drop your price, the more desperate you appear.  Buyers naturally assume everyone in town has seen your house and has crossed it off their list.  
  • SLASH your price one-time and blow your competition away.   Go look at homes similiar to yours in your neighborhood.  Immediately drop the price of your home 10% less than your neighbors.  Buyers will come.

MLS Listing Power for by Owners:

  • Take advantage of the MLS system for less money than a one-time classified ad.  The MLS sells 99% of all broker represented property and it will work for you, too.   The MLS system automatically sends your home listing information to millions of home shoppers each month, making it the most cost effective way to market your property, regardless of your location.  
  • Put your home on the MLS today.  Visit www.why6percent.com or speak with a real live person by phoning them at their toll free line 1-800-381-9496, during normal office hours.   Why 6% is one of the MLS listing pioneers and has helped thousands of people sell their homes since 2004.

No Junk.  No Clutter. 

  • You wouldn’t sell an old used car in a filthy condition with junk piled all around would you?   Then why would you try to sell a home filled with clutter?  Find a place to pack and store your personal stuff before you show your home to anyone. 

Curb Appeal.   The Munsters or the Brady’s?

  • In years past, that purple front door and two foot tall weed patch you call a front yard may have not prevented a sale.   That is certainly not the case today.   Buyers are attracted to neat, clean and inviting.   With thousands of homes to choose from, buyers will simply drive by the house that looks like no one cares about it.   Show some pride of ownership and manicure your lawn and shrubery.  Fresh paint and inexpensive bedding plants that add color are also ”can’t go wrong” solutions.

If you hired the wrong Broker, Fire Them. 

  • According to Realtor statistics, 90% of all business is done by the top 10% of brokers.  Given that brokers do not discount their listing fee’s based upon experience or success, hire a top producer.   Why pay 6% to an inexperienced or lackluster broker, when the same money will buy a pro??  Remember that brokers are salesmen.  If you have decided to pay thousands of dollars to have a broker handle your sale, hire the one who has proven they know how to work, and fire the one who doesn’t.

Thanks for visiting www.infotube.net.  If you have any questions about your sale or purchase, please contact us.  We have real estate experts standing by to assist you.

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Tips for Negotiating a Low Offer on your Home

Wednesday, April 30th, 2008

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Selling a home is generally a nerve racking experience, even in a good market.  In a bad market, the difficulty in selling a home doesn’t stop with longer days on the market.  The negotiation phase is longer, too.  Smart buyers know the tables have turned in their favor and they negotiate for deals like never before.  

Smart sellers recognize the present environment and are anxious to negotiate a mutual agreement with any qualified party.  They are not offended by low offers, even if they seem ridiculous at first glance.   They keep their cool and realize that negotiating is a necessary, first step in the journey to sell their home.

Lowball Offers:

A lowball offer is one that is far below the home’s fair market value.   If your home is fairly priced at $250,000 and you receive an offer of $150,000…you have been low balled.   There is a huge difference between submitting an offer on the low end and lowballing.  

For the most part, low ballers are generally tire kickers, not serious buyers.  Many are graduates of “Get Rich in Real Estate for $1.00″ seminars.  They place often ridiculous offers in hopes of finding a deal, not unlike the Antiques roadshow personality that finds a Monet painting at a garage sale.  

When dealing with the lowball offer, the seller has options, but they should recognize the game and see if real interest exists.

  • Sellers can reject the offer, which stops the negotiation in its tracks. 
  • Sellers can opt to hardball and scruntinize every term of the offer, but the result is usually no progress, just hard feelings.
  • The seller can choose to return a full price counter-offer, or one that is slightly less than full price, in hopes of continuing the negotiation.
  • The seller can counter offer with a lower price and request that the buyer provide the comparable sales data used to arrive at the first offer price.  

Note:  Seller’s should always request a letter of pre-qualification, if one was not provided with the first offer.   It is a waste of time and patience to deal with a buyer that wasn’t qualified to buy in the first place.

If you have received a disappointing, lowball offer, try to find out as much as you can about the buyers and why they offered the price they did.  Before you show them the door, hand them a smart counter offer.  Not only will it keep the deal in play, you will learn more about negotiating with the next buyer.  

  • Real Buyers don’t Play Games:   Real buyers often make an offer on the low end of the homes price range and see how the seller reacts.  Generally, sellers list at the high end of the price range, creating a gap.  The win-win for this situation to fire back a serious counter-offer that closes part of the gap, with sales data to back up your position.   Do not counter back with your bottom line price.  Buyers in this market will need to negotiate back and forth to feel they won a good deal.
  • Is the Low Ball Offer a Reality Check??:   An low offer is not a low ball offer, if it accurately reflects current market values.   Many sellers do themselves a huge injustice by overpricing a property and leaving too much room for negotating price.  If your house has been for sale for months, or other homes like yours are selling, the “low ball” offer you receive may be one you seriously should consider.  Again, know your market like the back of your hand and price your home in line with your competition.
  • Old Comp’s and Sales Data are Worthless:   If your home has been on the market for some time, you may need to revisit the current market value.   In a weak, declining market, prices keep declining.  If your house has been on the market for a long time, review all recent sales prices, before you reject any offers that appear low at first glance.
  • Keep Your Cool:  Selling a home is an emotional experience for most of us.   Remember that as long as an offer is based on actual sales data, it isn’t insulting.  If you have an interested, qualified buyer, remain calm, patient, well informed and willing to pursue a deal.   Remember that the first offer is a fact finding mission and is not intended to insult.   The cooler head will prevail and close the deal.
  • Take the Focus off of the Price:   Provide a list of ammenities included with your property.  Does your price include new appliances, granite counters, security or sprinkler systems that the buyer may not be accounting for in their offer?   Are you willing to help with the closing costs or work with them on the move in date?   Have you made improvements that save on energy bills?  If so, provide copies of your utility bills with your counter offer.  Have you remodeled or upgraded your home?  If so, provide warranties, contractor contact information, etc.
  • Throw in a Freebie:   Many first time buyers don’t own lawn maintainence equipment, washer/dryers or kitchen appliances.   If you won’t be needing yours or don’t want to move them, throw them into the deal.   This often works real well with items like outdoor patio furniture, gas grills, storage buildings, hot tubs, etc. that are too expensive and too much hassel to move anyway.
  • Play to Cash Strapped Buyers:   Often, buyers are tapped out by down payments, moving expenses and closing costs.  Smart sellers can possibly net more money by leaving the sales price higher and offering to pay some of the out of pocket expenses for the buyer.   Consider a counter-offer for the cash poor buyer that includes paying their closing costs or costs of repairs to the property.
  • Low Ball Offer or Wake Up Call:   Many buyers heavily discount from the list price if the property is dated or in need of repair.   They often slash the offer price because they are uncertain how much money it will cost to update or repair the problem area’s.  Smart sellers can offer to take care of the fixes and repairs, so the issue of “how much will it cost” is off the table.      
  • They’re Back:   Treat all real buyers with respect, regardless of how offended you may feel.  Many buyers will return to a home, even if the first deal didn’t work, if they like the owner and feel they are willing to work it out.   Be nice even if the deal falls apart, they may be back after some more house hunting.

In conclusion, whether the sellers reaction to a low offer is despair, anger or rage…it pays to remember there is more than one way to negotiate.  Consider all offers as serious and work from there. 

Qualified buyers should not be taken for granted in a weak, declining market.  Do yourself a favor.  Even if you can’t make the deal work out, calmly, stay in the game.  Use the experience to learn as much as you can before the next offer is presented.

As always thank you for visiting www.infotube.net.  Please send your questions to info@infotube.net and we will try to help.

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Housing Relief Act of 2008 - Summary of Terms

Thursday, April 24th, 2008

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In an effort to soften the sharp housing downturn, the Senate recently passed a $150 Billion Bill to provide relief for homeowners, in theory, for homebuilders, for certain.

The “foreclosure relief” bill, which now moves to the House for approval, sounds helpful, but falls shamefully short on solutions or assistance for homeowners losing their houses.   In fact, the only set aside for those facing foreclosure is a $100 million in counseling assistance, which possibly makes sense to prevent over-borrowing, but accompishes nothing after the fact.

Relief for Homebuyer’s received a mention in the bill, but the real help offered was for the benefit of bankers, developers and builders.   

The bankers and builders receive a $25 Billion Dollar Tax Rebate and plans to steer buyers to their foreclosed properties, with the lure of a $7000 future tax credit.   The bill provided a $0.00 tax credit, if homebuyer’s purchase a home owned by anyone else.

Translation:  Homeowners, who are paying their mortgages on time, will suffer an immediate $7000 loss in home value, as they attempt to compete against lenders, builders and developers when selling their property.

In Conclusion:   The $150 BILLION Dollar Relief bill harms taxpayers and homeowners, and does little for families in financial trouble.  The only “help” offered is for the politicians, banks and the powerful, cash laden, National Association of Home Builders, who threatened to stop handing over millions of dollars in campaign donations, unless they were cut in on the taxpayer give away.   The result.  When the votes were counted… the money counted more.  The Senate sealed the deal by a 84 to 12 margin.

Question:  Have we had enough, already???   Don’t you think if the US Congress really wanted to help the housing market, they would simply offer a $7000 tax credit to anyone who buys a home that they intend to live in (ie: no investors), no strings attached???    Instead, homeowners and buyers are penalized in favor of the banks and builders who likely created this mess in the first place.

Action:  I urge everyone who cares about their home to immediately write their State Representive in protest, before this bill is passed.    We don’t have millions of dollars for lobbiest or bribes to get their attention, but we do have numbers and the power of the pen on our side.

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It’s Spring. Freshen Up Your Home Photo’s

Tuesday, April 15th, 2008

cottage-from-deck-405.JPG    If the seasons have changed and your home is still on the market, do yourself a big favor and update your photographs.  There is nothing that turns off buyers and screams “Stale Listing” like the picture of a snowy lawn in the height of spring.

The spring selling season is the kick off for home shoppers who are sick and tired of winter glum.   Play to your audience and replace those dismal, gray, outdoor photo’s with ones of bright flowers, blooming tree’s and green grass.   And, if your area hasn’t welcomed spring yet, fudge a little and use ones you took in prior years.

Please don’t forget check your interior shots, too.    Replace any of those that are dated or make your home look cold and uninviting.   Buyers don’t find those photo’s of Christmas decorations, snow on the patio or roaring fires inspiring in mid-April.

Changing your photo’s at www.InfoTube.net is easy and quick.   Stage your shots and upload them to your computer.  Be sure to name and number them so you remember what each photo is and the order of appearance.  (Note:  Watch our 2 Minute How To Upload Photo’s Video) Then, log into your desktop and click Edit Photos.   Replace all the dated pictures and congratulate yourself on going the extra mile.

Remember, our business is helping you sell your home and we want you to look good.   Nothing attracts buyers like a good picture, so do your best and happy spring!!!

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