Posts Tagged ‘marketing a home’
InfoTube.net on Facebook and Twitter
InfoTube.net announced some recent updates to it’s website that make it easier for homeowners to share information and property details on the internet.
Share Your Property Information with One Click
InfoTube.net has provided a direct “Share” link on every home listing. The “Share” link automatically feeds your property listing to all major sharing websites such as Facebook, Twitter, MySpace, etc. If you use social networking or RSS feed websites, simply select where you want your property listing posted and click. It’s that easy. (The Share Link can be located under the “Email Seller” link on every home listing.)
Sellers and Buyers Communicate, Learn and Get Advise
InfoTube.net for Real Estate has an Offical Facebook and Twitter page where you can post pictures, questions, idea’s or funny real estate stuff you want to share. Become a Fan and Contributor Today.
Thank you for visiting InfoTube.net for Real Estate. We hope you like the new improvements. If you don’t already have a FREE property listing on InfoTube.net, post one today, you’re missing buyers.
Don’t Take Your Home Off the Market During the Holidays
I’m thinking Turkey. The leaves have fallen, lawn mowers are stored and furnaces are in use. It’s at this time of year that many of our customer’s ask… “Should We Take Our Home Off the Market During the Holidays?”
The answer is definitely ”NO”. There are a lot of reasons to keep your home listed right through the New Year. And, there’s a special timely reason this holiday season!!
- The First Time Buyers Tax Credit has been extended until April 30, 2010 AND it’s been expanded. Step Up Home Buyers, who make a lot of money, can also receive $6500 in Tax Credits until April. Big tax incentives mean that smart buyers will be house shopping vs mall shopping this holiday season.
- Interest Rates are at Record Lows. 30 year fixed rate mortgages are below 5 percent. But, with the dollar weak and falling, low rates may not be around for long. Serious home buyers are aware of the difference that even a small interest rate increase would make in their house payment. The combo of Tax Credits and Low Interest Rates create strong urgency among buyer’s. Smart seller’s spruce up their homes and play into the pressure.
- Holiday Shoppers are Serious Buyers. Trust me. Everyone of us loves the holidays. So, the people who are out looking for homes in November, December and January are SERIOUS Buyers. Do you really want to pull your house off the market when the most serious people are shopping?? Think about it and gear up!!
- Less Competition. Many sellers don’t read our blog. They foolishly pull their homes from the market during the holidays, and this year will be no exception. Less competition and MLS exposure could make the difference between For Sale and Sold, this Christmas.
- Houses are Pretty during the Holidays. Staging your home is easy during the holidays. The mood is festive. Holiday colors are warm and inviting. Candles, centerpieces and decorations touch the heart and convey a peaceful lifestyle. Light the candles, make a roaring fire, bake some goodies and turn on some relaxing holiday music. Buyer’s love to see a home decorated and looking special. Don’t let this once a year opportunity pass you by.
- Curb Appeal. If your landscape and lawn isn’t that great, breathe a sigh of relief that no one else’s is this time of year, either. Add seasonal color, a wreath, perhaps some decorations. Just keep it subtle and classy. No mowing, no weeding and trimming, and best of all snow covers all…
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Latest Home Sales Data and Predictions for 2010
Case Shiller just released its latest report on the state of the residential estate market. The good news is that home prices are falling more slowly. The bad news is that that we have a little ways to go.
What the Numbers Show:
- Through August, 2009, the price of an average home sold in the US fell approximately 13 percent, year over year, from 2008 levels.
- Home prices have now dropped to 2003 valuation levels, wiping out 6 years of home appreciation.
- Since the peak in 2006, average home prices are down 33 percent.
What Do the Numbers Say About the Future??
- Prediction: The “average” home price will likely fall more than 13 percent by year end. Reason: Home prices are always at their highest in the spring and summer. Families move during this time of year and they buy the largest, most expensive properties. As a result, Summer home sales skew the “average” price upward in the fall, but only temporarily.
- Prediction: Home Sales will suffer a downturn due to the expiration of the $8000 First Time Buyer’s Credit. So far this year, 350,000 buyers have been persuaded to purchase because of this incentive. To read more about the success of the 1st Time Home Buyers Tax Credit, CLICK HERE.
Our Crystal Ball: The pace of the fall is slowing, but the expiration of the tax credit and the ”shadow inventory” of another 1.5 Million foreclosures will continue to put downward pressure on the market in 2010. As a result, we predict that 2010 home prices will decline 6-7 percent. The upside is that nearly all buying risk is out of the market. Interest rates are at historical lows. Any increase in rates would erase the possible gain a buyer would achieve from correctly timing the exact bottom…even if the timing were perfect.
Bottom Line: If you plan to buy a home within the next year, now is a great time. Chose the best home, in the best location and the one that you can easily afford. Live and enjoy the home for at least 5 years and you will likely be patting yourself on the back for a job well done.
Thank you for visiting InfoTube.net homes for sale and lease FREE website. We have been in the business of connection Sellers and Buyers for 20 Years. Chances are that we can Help You, too!!
Just Say No To Wallpaper
One of the things that can turn off buyer’s, stop a sale or detract from a properties resale value is Wallpaper. Why don’t buyer’s like wallpaper?? First, it is usually a real pain to take down. Secondly, it is very taste specific. There is obviously no “standard” or ”popular type” of wallpaper, because there seems to be endless supply and I have never seen the exact same wallpaper, twice. Meaning, the odds of being hit by lightning are probably greater than 2 people liking the same paper.
If you plan to stay in your home a while and you want some wallpaper in your house, well, it is your house. But, please, go sparingly. Avoid busy, colorful and loud types. And, please don’t forget to “size” the wall before you apply it, or you won’t get it off without destroying the wall surface underneath.
Tip for HomeSeller’s: But, if you are trying to sell your home, without success, and it has a lot of wallpaper or busy, dated wallpaper, you can do yourself a big favor by pulling it down and applying a fresh coat of neutral paint. A crisp, freshly painted room never turns off buyers.
The same can never be said about wallpaper. 
Thank you for visiting InfoTube.net FREE homes for sale and rent website. We have been helping seller’s and buyer’s connect since 1988. We can help you, too.
Update the Front Porch Light
If the light fixtures by your front door are over 10 years old, you need to update them. New outdoor fixtures are very inexpensive ($50) and they can be installed by any homeowner in less than 15 minutes. Just make sure to cut off the power before taking the old fixture down.
Your home will not get a second chance to make a good first impression on homebuyers. Any money you spend on staging and updating your entry will be money well spent.
Thank you for visiting InfoTube.net. We have been helping buyers and sellers market their properties since 1989, and we can help you, too.
Check out HGTV’s Real Estate Intervention
I have been watching HGTV’s “Real Estate Intervention” for a few weeks now. As a real estate professional for the last 25 years, I give this program a Big 2 Thumbs up!! If you are buying or selling real estate, this program is a must see. Check it out on Thursday nights at 10:30E/9:30C on HGTV.
The HGTV Synoposis of the Show is: In this current real estate market, pricing is everything. And the best way to really find out how much your house is worth is to check out the competition. Real Estate Intervention takes motivated sellers on a tour of other listings in the same area and same price range. They’ll get to see firsthand who their competition is and whether they’ve priced their house right. Does the competition have better closets? Granite counters? A bigger backyard? Which home is the best value for the dollar? We’ll help them determine the best way to get top dollar — and in the end we’ll see which home sells first!
Bonus: Do you want to be on TV??? If you are confused about how to price or market your home and want objective advise, can contact HGTV and be on the show. Click this link to contact HGTV. and tell them InfoTube.net sent you.
Thank you for visiting InfoTube.net. We are here to help you buy and sell real estate. If you like what we do and you want to receive updates about our short, informative articles, click on the RSS feed on the right hand side of the page.
What Location Really Means to Homebuyers
We’ve all heard the sage advise “Location, Location, Location” when it comes to successfully selecting a good piece of property. But, what is truly important to buyers as they search for their ideal Location?
Seller’s, the answer may surprise you! It isn’t being near fancy restaurants, parks, churches or friends and family.
The Top 5 Things Buyers Look for in a Great Location are:
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#1 - Being Close to Work. By far, the most popular choice among homebuyers when selecting a home to buy.
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#2 – Splitting the Distance to Work between Spouses. Runner up for most important factor in buying a home– an ideal location must be about half way between your job and mine.
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#3 – Good Schools. No Surprise Here, other than we thought it would be #1. It’s Not. Could it be that a lot of buyer’s don’t have kids?
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#4 - Entertainment. Convenience and having fun things to do nearby the home is still important to buyers.
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#5 – Friends and Family. It made the list, but certainly isn’t a major factor for buyer’s looking for a good location.
(In case you’re wondering, Safety wasn’t apart of the location poll, because staying alive and robbery free is important to all of us. It is assumed that if you don’t feel safe, the commute time really doesn’t matter to you.)
Why does this information matter to home sellers??? This insight gets to the heart of what people will sacrifice for and what they will not. It seems that the true hunt for location is not based on prestige or having nearby boutiques, its one that allows for a balance between life and work.
Home Seller’s can profit from this knowledge by knowing their town, and by asking the buyers where they work and how they live. Smart seller’s learn where nearby large employment area’s are. They know the easiest, fastest or least traveled routes to major job centers and area’s of interest. They know about the neighborhood school district and the drive time to school, if the buyer has children. And, most importantly, they convey this information to the buyer, in the order of importance.
The Bottom Line is: If you find a home that is in a good neighborhood and close to your job, you will usually end up finding all the other things that are important to you, too. Now, show and sell.
Thank you for visiting InfoTube.net homes for sale and rent FREE website. Place a FREE listing or Search in Privacy thru thousands of ideally located properties.
Today’s Article of Interest for Real Estate Lovers: 3 Reasons that Interest Rates will Stay Low.
Should You Use List Prices or Sales Data when Pricing Your Home?
A frequent question we receive about correctly pricing a home is “Should we use Comparable Listing Prices or Comparable Sales Data to correctly price our home?”
The answer is overwhelming, Comparable Sales Data.
Looking at the prices of listed property is a big mistake, when determining the correct asking price for a home. Take a moment and think about it. If the neighbors list price was motivating, the property would be Sold, not Still for Sale.
Always use accurate a Comparable Market Analysis (CMA) to correctly price your home. A CMA features only properties that have sold for all cash or a funded loan. This is important because many properities aren’t appraising or closing for anything near their “under contract” price. In our declining market, a home that is worth $250,000 today, may only be worth $220,000, 60 days later when it closes. Appraisers are aware of this fact and generally appraise very conservatively these days.
Click here To Read more about Appraisal Problems and What you Can do About it.
To obtain accurate Sales data about competing properties in your neighborhood, visit your local county tax assessor website. Or, research MLS data which can be viewed at sites like zillow.com.
Thank you for visiting InfoTube.net. We are here to help you sell your home. Feel free to place a free property listing on our site or search for a great value on your dream home.
Tips for Taking Good Pictures of Your Home
Pictures are crucial in motivating buyers and showcasing your property. In fact, homes advertised with great pictures attract 50 percent more interest and sell much faster than other homes that are poorly marketed.
Taking great pictures of your home is easy for the most novice do-it-yourselfer, if they follow these tips from the pro’s.
- Staging the Shot is Critical: No People and no pets in the picture help the buyer imagine themselves in the room. Flowers always help. Remove all clutter and evidence of anything personal. Move furniture to look good in the picture, even if you don’t live that way.
- Lighting: Turn on all the lights, but leave the fluorescents off because they distort colors. Light candles in the fireplace (shown top left) to punch up ambience. Shoot one exterior shot at twilight (shown below) with all the interior and exterior lights on.
3. Camera Angle: Stand in Corners of the room and aim the shot toward the other corners. The room looks bigger, if there are no more than 2 walls in the picture. Crouch down and take the shot from a kids height (may explain why houses get smaller as we get older) to make any space appear larger. Try to keep the back of the camera parallel to walls or doorways to make the room feel taller.
Thank you for visiting InfoTube.net homes for sale or rent website. If you are serious about selling a home, remember that a picture paints a thousand words and each one should motivate buyer to take a look inside for themselves. If you aren’t using 20 good photo’s in your InfoTube.net home ad, please do yourself a favor, grab your camera and upload some new ones. You will be very glad you did!
Priced Reduced. Who Cares? No One!
PRICE REDUCED. JUST REDUCED. PRICE DROP. PRICE SLASHED. These are the Signs of the Times, but why? Who cares, really?
Although, Realtors love the phrase and evidentally believe it to be a powerful message, PRICE REDUCED, means only one thing…the listing was overpriced. It doesn’t mean it still isn’t.
So, why do Realtors hang banners advertising that a price has been dropped? Do they believe that buyers care that an asking price was reduced from $250,000 to $200,000, if comparable homes in the neighborhood are priced at $175,000?
Maybe, the hoopla is all about the agents themselves. Maybe, it is a secret way of gloating to one another that they finally got their unrealistic seller to drop their price. Woo Hoo, We Were Right.
In any case, I find signs with swinging distress messages very unmotivating, somewhat negative and kind of sad. They are the antithesis of salesmanship. And, when I see these type of signs, my mind immediately conjures images of a stale listing, a probably dated interior, repair issues and a difficult seller.
In my opinion, a good salesperson, who works on behalf of the seller, would post signs that gave buyers important, exciting news about the property. “Seller Financing”, “Zero Down”, “Lowest Price in Area”, ”Free Appliances” or “Special Financing. Positive messages, such as these, are informative and helpful to buyer and seller, alike.
Before Realtor’s spends any more of their hard earned money on negative messages, or homeowner’s allow another one to be posted, I hope they stop and ask themselves, “Why are we doing this and Who really cares???
Thank you for visiting InfoTube.net. We have been helping buyers and sellers for 20 years and we are here to help you sell and market your home. Please visit our site to post a Free Property Listing or Search for Great Deals from the Privacy of Your Home.
Inspect Home Before the Sale
In yesterday’s InfoTube blog post, we discussed surprises that can arise from a problematic inspection report and ways to negotiate with the buyer to keep the deal alive. Today, we look at pre-home inspections from an offensive position, in hopes seller’s can avoid a “repair request” crisis, after the home is finally under contract.
Reasons to have a Home Inspection before the Sale.
- 1. Pre-Inspections are a Great Selling Point. Providing a Pre-inspection report puts the buyer at ease and gives them confidence that the seller has nothing to hide about the home or its condition. By being upfront, sellers put the Buyer at ease so they can better vizualize themselves living in the home, versus searching for problems at every turn.
- Pre-Inspections Give the Seller a Head’s Up. A home inspection gives sellers the opportunity to fix any necessary repairs and put the house in better condition before the sale. By pre-inspecting, the seller can also address unknown problems with the property that might have resulted in a canceled sale, if a timid or scared buyer discovered them first.
- An Good Offense Beats a Good Defense. When the buyer sends in their inspection team, they may be looking to save money. Often, a bargain shopper will use the inspection report to get a better deal on the house by inflating the costs of repairs or threatening to cancel the contract, if they don’t get their way. By providing a licensed inspection report upfront, sellers deter ‘would be’ re-negotiator’s and increase the chances of a smooth transaction.
- Show and Tell. Ask your home inspector for several copies of your inspection report. Hand the reports out to prospective buyer’s, when they tour the home. The report reflects pride of ownership and handing the report to the buyer keeps your home in the buyer’s mind for a much longer period of time. (The inspector shouldn’t mind the request because it is good for the inspector, too. His name and contact number on is on the report. Even if the buyer doesn’t buy your house, they might call him for their own inspection.)
- Beat the Competition. Buyer’s have heard horror stories about victims who have purchased a money pit and found themselves living in a nightmare of endless bills, contractor’s and life interupting problems. Set your home apart from the foreclosures, short sales and poorly maintained homes on the market and reassure the buyer that your home is a hassel-free home they can be proud to call their own.
In conclusion, while it’s sometimes tempting to cut corners to save money, a home inspection is a worthwhile investment. A pre-inspection lessens the chance of buyer’s remorse, reduces the chance of a surprise or scare, and frequently keeps a deal from falling apart altogether. In today’s buyer’s market, the best defense is a great offense.
Thank you for visiting InfoTube.net homes for sale or rent website. Seller’s can place Free Property Listings and Buyer’s can Search for great deals on Real Estate. If you are a seller, ask us about an MLS listing with uploads to Realtor.com, Zillow, Trulia, Yahoo, MSN, Google and More for $399.