Sellers and Realtors Disagree on Home Pricing
Monday, April 13th, 2009
Results from a study just released by HomeGain revealed an ongoing ’tug of war’ between home sellers and real estate agents. According to the survey, 50 percent of homeowners said their houses should be priced 10-20 percent higher than agents have recommended. Conversely, 60 percent of real estate agents reported that prospective buyers are telling them that home asking prices are still too high.
One thing we can learn from this study is that one of these groups is certainly wrong. Either home owners are unrealistic about what their houses are worth or agents are too pessimistic about what the home will sell for.
On one hand, agent’s have more knowledge about the market than the average home seller does and they do talk with buyer’s every day. Yet, real estate agents have an incentive to push prices lower. The lower the price, the faster the sale, the quicker they can ring the cash register and move on to the next deal. So, what should a home seller do???
- Ask 3 real estate agents what they would list your home for. Ask questions and understand the reasoning behind their different price recommendations.
- Know your competition. Check out every house that is for sale in your area, price and size range. Visit Open Houses to verify the condition and ammenities being offered by the competition. Use InfoTubes and InfoBoxes on for sale signs to gain helpful insight about homes for sale in your neighborhood. Explore property MLS listings on Realtor.com.
- Visit New Home Subdivisions. All things being equal, most buyers would chose a new home over a pre-owned home, if everything was equal. Find out how builders are pricing new homes that are similar to yours. Keep in mind that builders also offer thousands of dollars in incentives or special financing, and they include these things in their asking prices. Try to learn everything you can from the builder and deduct the incentives and specials that you can’t match from their asking price to get a realistic look.
- Visit your county property tax database. Most counties provide sales and comparable home information online. Your local taxing department is the final authority about what homes actually sold for.
Remember that homes are selling every day, if they are priced right. While seller’s want to hold out for the best offer, agents want to make quick sales. The real truth about asking versus selling prices lies somewhere in between, so home seller’s need to check their facts, first.
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